Tuatara
General Information about #30422B
The hex color #30422B, also known as Tuatara, is a dark shade of olive green. It belongs to the green color family, but its darkness gives it an earthy and muted tone. In the RGB color model, it consists of 18.82% red, 25.88% green, and 16.86% blue. In the CMYK color model, used for printing, it is composed of 27.27% cyan, 0% magenta, 34.88% yellow, and 74.12% black. The hexadecimal color code #30422B is often used in web design and graphic design to represent this specific shade of dark olive green. The color evokes feelings of nature, earthiness, and tranquility, due to its association with foliage and natural environments.
The color #30422B, a dark olive green, presents some accessibility challenges, especially when used as text on a white background. Its low lightness value (approximately 20%) results in a contrast ratio that may fall below WCAG (Web Content Accessibility Guidelines) standards for normal-sized text. To ensure readability, it's crucial to pair this color with a very light background, such as white or a pale yellow, to achieve sufficient contrast. For larger text sizes (18pt or 14pt bold), the contrast requirements are somewhat relaxed, but it's still essential to verify compliance using a contrast checker. Conversely, using #30422B as a background color necessitates light-colored text to maintain accessibility. Careful consideration of color combinations is vital to provide an inclusive and user-friendly experience for individuals with visual impairments.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design
In web design, #30422B can be used to create a natural and earthy aesthetic. It's suitable for backgrounds, borders, or accents in websites related to nature, sustainability, or organic products. The color evokes a sense of tranquility and reliability, making it appropriate for brands aiming to project stability and environmental consciousness. It pairs well with neutral tones like beige or cream to create a balanced and visually appealing design. It can also be combined with brighter, complementary colors as an accent, such as a light orange or gold, to make elements like buttons stand out.
Interior Design
In interior design, #30422B can be incorporated into various elements such as wall paint, furniture upholstery, or decorative accessories. Its dark olive hue brings a touch of nature indoors, creating a calming and sophisticated atmosphere. It works well in living rooms, bedrooms, or studies, especially when paired with natural materials like wood, stone, or linen. The color provides a grounding effect and can be used to create a cozy and inviting space. To brighten up the room, incorporate lighter colors such as ivory or pale yellow as accents.
Fashion
In the fashion industry, designers can use #30422B for clothing items such as jackets, trousers, or dresses to convey a sense of earthiness and sophistication. This color is particularly effective in creating a nature-inspired or organic look. To enhance the visual appeal and add contrast, this color pairs well with lighter shades of beige, cream, or light yellow. Accessorizing with jewelry made from natural materials like wood or stone can further enhance the earthy aesthetic. The color is highly versatile and can be used for both casual and formal wear.