Waiouru
General Information about #304118
The hexadecimal color code #304118 represents a dark shade of green, often associated with earthy tones and natural environments. In the RGB color model, #304118 consists of 18.82% red, 25.49% green, and 9.41% blue. This specific color is also known as Waiouru. Its subdued nature makes it suitable for applications where a subtle and calming effect is desired. The color is created by mixing red, green and blue light at specific intensities. Waiouru can evoke feelings of stability, growth, and connection to the earth. It is often used in designs related to nature, sustainability, and organic products. Understanding its properties allows designers to effectively incorporate it into their projects to achieve the desired aesthetic and emotional response.
The hex color #304118, also known as Waiouru, presents some accessibility challenges, especially concerning text legibility. Its relatively low lightness value means that text rendered in this color against a white or light background may lack sufficient contrast, making it difficult for users with visual impairments to read comfortably. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for standard text and 3:1 for large text. To ensure accessibility, consider pairing #304118 with lighter shades of yellow, beige, or even a brighter green to achieve the necessary contrast. Conversely, when using #304118 as a background color, opt for white or very light text to maintain readability. Always test color combinations with accessibility tools to verify compliance with accessibility standards and cater to a wider audience.
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Applications
Web Design
In web design, #304118 can be effectively used for creating a natural and organic feel. It works particularly well for websites related to environmental causes, organic food, or outdoor activities. It can be used for background accents, borders, or even as a primary color for buttons and interactive elements. Due to its darker nature, it's crucial to pair it with contrasting text colors, such as white or light yellows, to maintain readability and ensure accessibility. Consider using it sparingly to highlight key elements and create a sense of earthy sophistication.
Interior Design
In interior design, Waiouru can serve as an accent color in rooms aiming for a natural or rustic aesthetic. It complements wooden furniture, earthy textures, and natural light beautifully. Consider using it for cushions, curtains, or wall accents to add depth and warmth to a space. It pairs well with neutral colors like beige, cream, and light gray, creating a harmonious and inviting atmosphere. Furthermore, incorporating plants and natural materials will enhance the overall earthy feel.
Fashion
In fashion, this color can be used to create outfits that exude understated elegance and a connection with nature. It works well for casual wear, such as corduroy pants, jackets, or knit sweaters. This color pairs well with brown leather accessories and earthy tones, creating a harmonious and stylish look that is both comfortable and refined. #304118 can be a grounding element in a wardrobe, offering versatility and a touch of natural sophistication.