Astronaut
General Information about #304070
The hex color #304070, often referred to as "Astronaut," is a deep, muted shade of blue-purple. In the RGB color model, it is composed of 18.82% red, 25.1% green, and 43.92% blue. This composition gives it a cool, calming appearance, making it suitable for designs that aim to evoke feelings of serenity and sophistication. In the HSL color space, its hue is 225 degrees, saturation is 39%, and lightness is 31%. The color is often associated with trust, stability, and knowledge, which makes it a popular choice for corporate branding, especially in industries like finance and technology. Its subtle nature ensures it doesn't overpower designs, allowing other elements to stand out effectively.
The color #304070, also known as Astronaut, presents some accessibility challenges due to its relatively low contrast, particularly with white text. When used as a background, ensure that text displayed on top of it meets WCAG (Web Content Accessibility Guidelines) AA or AAA standards. A contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text (14pt bold or 18pt regular) to ensure readability for users with visual impairments. Tools like contrast checkers can help verify compliance. Consider using lighter text colors such as white or very light grays to improve contrast. Additionally, avoid using this color to convey critical information without redundant cues, such as icons or text labels, to support users with color blindness. Providing alternative color schemes or a user-adjustable color palette can further enhance accessibility.
Shades
Digital Color Formats
Alternative colors
- #405080
A slightly lighter shade provides better contrast and readability while maintaining a similar aesthetic feel.
- #203060
A darker shade can be used for backgrounds or elements where a subtle visual separation is needed.
- #506090
A more vibrant color in the same hue can draw attention and serve as an accent color.
Applications
Web Design
In web design, #304070 can be utilized for website headers and navigation menus, offering a sophisticated and professional appearance. It is particularly effective in creating a calming and trustworthy environment for users. Furthermore, this color can be incorporated into graphical elements, such as icons and illustrations, to maintain a cohesive visual theme across the website. When combined with lighter accent colors, #304070 provides a visually appealing and user-friendly browsing experience, enhancing overall engagement and satisfaction. Consider using it in sectors like finance, technology, or education where reliability is paramount.
Interior Design
In interior design, Astronaut can be used as an accent wall color or for furniture upholstery, creating a sense of tranquility and sophistication. This color pairs well with neutral tones like gray, beige, and white, enhancing the overall ambiance of the room. Additionally, it can be used in decorative elements such as throw pillows and artwork to add subtle pops of color without overwhelming the space. The calming nature of #304070 makes it suitable for bedrooms, living rooms, and home offices, promoting relaxation and focus.
Fashion
In fashion, Astronaut can be used for clothing items such as dresses, suits, and outerwear, conveying a sense of elegance and professionalism. This color works well as a base for creating sophisticated outfits and can be paired with accessories in metallic tones like silver or gold to add a touch of glamour. Additionally, #304070 is versatile enough to be incorporated into casual wear, such as sweaters and jeans, providing a stylish and refined look. Its versatility makes it suitable for both formal and informal occasions, catering to a wide range of personal styles.