Rhino
General Information about #304060 (Rhino)
The hexadecimal color code #304060 represents a dark, muted shade of blue, often referred to as 'Rhino'. It belongs to the family of cool colors and carries a sense of sophistication, calmness, and stability. In the RGB color model, #304060 is composed of 18.82% red, 25.1% green, and 37.65% blue. The color is frequently associated with professionalism and reliability, making it a popular choice for corporate branding and web design. In the CMYK color model, used for printing, it consists of 50% cyan, 33% magenta, 0% yellow, and 62% black. This indicates that the color is relatively balanced in terms of cyan and magenta, resulting in its bluish-gray appearance. The color evokes a sense of depth and can be used effectively to create a feeling of trust and competence. Its subtle nature makes it a versatile option for backgrounds, text, and other design elements.
The color #304060, also known as Rhino, presents some accessibility challenges due to its relatively low contrast against both white and black text. For users with visual impairments, particularly those with low vision or color blindness, the legibility of text rendered in this color can be significantly reduced. A contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text (14pt bold or 18pt regular) to meet WCAG AA standards. Rhino may require careful consideration of its background color to ensure sufficient contrast. Luminosity contrast analysis tools can help web developers determine appropriate color pairings. Using Rhino for purely decorative purposes is acceptable, but avoid using it for essential textual information or interactive elements without proper contrast adjustments. Alternatives to improve accessibility include using lighter shades of gray or adding a subtle text shadow or outline to improve readability. Testing with accessibility evaluation tools is crucial to ensure compliance with accessibility guidelines.
Shades
Digital Color Formats
Alternative colors
Applications
Website Backgrounds and UI Elements
Rhino can be used for website headers and footers to create a sophisticated and professional look. Its muted tone doesn't distract from the main content, making it suitable for backgrounds behind text or navigation elements. It can also be effective for subtle call-to-action buttons when paired with a brighter accent color to draw attention. In data visualization, Rhino can be used for less important data series to provide context without overshadowing the key insights. Its calming nature makes it a good choice for websites in fields like finance, technology, or corporate communication, where trust and stability are important.
Interior Design Accent Color
In interior design, Rhino works well as an accent color in modern and minimalist spaces. It can be used for painting a feature wall, choosing decorative cushions, or selecting furniture pieces. The color creates a calming and sophisticated atmosphere and pairs well with natural materials like wood and stone. Consider using Rhino in bedrooms or living rooms to promote relaxation and tranquility. When using it in larger spaces, balance it with lighter colors to prevent the room from feeling too dark or heavy. Accessorize with metallic accents, such as gold or silver, to add a touch of luxury.
Fashion Design - Base Color
Rhino can serve as a foundational color in fashion design, offering a versatile and understated base for building outfits. It is particularly well-suited for creating sophisticated, minimalist looks. Use Rhino for tailored trousers, skirts, or jackets. It pairs beautifully with both bold and neutral colors, offering numerous styling possibilities. Accessorize with pops of brighter colors such as mustard yellow, coral, or teal to add visual interest. In menswear, it can be used for casual blazers or sweaters. Consider textures such as wool or corduroy to add depth to the outfit. Incorporate leather accessories in black or brown for a polished, contemporary feel.