Tuatara
General Information about #30402C
The hex color #30402C, also known as Tuatara, is a dark shade of green-brown. It belongs to the family of earthy tones and evokes a sense of nature, stability, and sophistication. The color derives its name from the Tuatara, a reptile endemic to New Zealand, reflecting the natural world. In the RGB color model, #30402C consists of 18.82% red, 25.1% green, and 17.25% blue. In the CMYK color model, it is composed of 25% cyan, 0% magenta, 31% yellow, and 75% black. This color is often associated with qualities such as reliability, endurance, and a connection to the earth, making it a popular choice for brands seeking to convey a sense of groundedness and trustworthiness.
The hex color #30402C, also known as Tuatara, presents some accessibility challenges, particularly concerning color contrast. When used as a background color, it necessitates careful selection of foreground text colors to ensure readability. Due to its relatively dark nature, lighter text colors like white (#FFFFFF) or very light grays are advisable to meet WCAG (Web Content Accessibility Guidelines) standards for contrast ratios. A contrast ratio of at least 4.5:1 for normal text and 3:1 for large text is recommended to ensure usability for individuals with visual impairments. It's crucial to test color combinations using accessibility evaluation tools to verify compliance. Avoid pairing this color with other dark shades, as this would create insufficient contrast and hinder readability. Considering its subdued nature, it's best used sparingly for decorative elements or backgrounds, rather than for primary interactive elements.
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Applications
Web Design
In web design, Tuatara (#30402C) can serve as an accent color to evoke a sense of nature and tranquility. It's suitable for backgrounds in website sections related to environmental topics, organic products, or sustainable practices. The color pairs well with earthy tones and natural textures. It can also be used sparingly in UI elements to add a touch of sophistication. Avoid using it for critical interactive elements due to potential accessibility concerns regarding contrast.
Interior Design
In interior design, #30402C can be used as a wall color in studies, libraries, or living rooms to create a calming and sophisticated atmosphere. It pairs nicely with natural wood furniture, stone accents, and soft lighting. Accessorize with plants and natural fibers to enhance the connection to nature. This color is also well-suited for furniture upholstery, such as sofas or armchairs, adding a touch of understated elegance.
Fashion
Tuatara (#30402C) is suitable in fashion as a color for garments intended for fall and winter seasons. Consider using it for jackets, sweaters, or trousers. It matches well with brown, beige, and grey. As accessories think of scarves, hats, or bags in combination with more bright colors to get some contrast.