Waiouru
General Information
The hex color code #304017 represents a dark shade of green, often associated with earthy and natural tones. It is composed of 18.82% red, 25.1% green, and 9.02% blue. In the RGB color model, this translates to R:48, G:64, B:23. The corresponding CMYK values are C:0.25, M:0, Y:0.64, K:0.75, indicating the proportions of cyan, magenta, yellow, and black required to reproduce this color in print. This color, sometimes referred to as 'Waiouru', exudes a sense of calmness and stability, making it suitable for designs aiming to evoke feelings of nature or understated elegance. Its subdued nature means it needs careful handling in design to ensure readability and visual impact.
The hex color #304017, also known as Waiouru, presents certain accessibility challenges, particularly concerning color contrast. When used as a background, it requires careful consideration of the foreground text or elements. A light color is highly recommended to ensure sufficient contrast ratio as per WCAG guidelines. The contrast ratio between #304017 and white (#FFFFFF) is relatively low, making readability difficult for users with visual impairments. Therefore, using a darker shade of the same color family or a completely different, lighter hue for text or interactive elements is crucial. Designers and developers should use contrast checking tools to verify compliance with accessibility standards, ensuring that content is perceivable to all users, including those with low vision or color blindness. This color may be more suitable for decorative elements or areas where high readability is not essential.
Shades
Digital Color Formats
Alternative colors
Applications
Website Headers/Footers
In web design, Waiouru (#304017) can be effectively used for website headers or footers to establish a nature-inspired theme. Its subtle, earthy tone provides a grounded feel, making it suitable for sites focusing on environmental topics, organic products, or outdoor activities. The color also works well for dividing sections within a webpage, offering a gentle visual separation without being too harsh. However, it's essential to pair it with appropriate text colors, such as light beige or cream, to ensure optimal readability and accessibility. Consider using it as a background for icons or small graphical elements to add depth and character to your website's design.
Interior Accent Walls
In interior design, Waiouru (#304017) can be used to create a calming and natural ambiance. It’s particularly suited for accent walls in living rooms or bedrooms, bringing a touch of the outdoors inside. This color complements wooden furniture and natural textures, such as jute rugs or linen curtains. It can also be used for painting cabinets or shelving in kitchens or studies to add a subtle pop of color without overwhelming the space. When used in combination with warm lighting and indoor plants, Waiouru creates a cozy and inviting atmosphere, perfect for relaxation and rejuvenation.
Fashion Accessories
In fashion, Waiouru (#304017) is a great choice for accessories like scarves, hats, or belts, adding a touch of earthiness to an outfit. It pairs well with neutral tones such as beige, cream, and gray, allowing the accessory to stand out without being too overpowering. In clothing, it can be used for casual wear like t-shirts or sweaters, particularly for outdoor activities such as hiking or camping. This color also makes an excellent choice for athletic wear, offering a subtle yet stylish alternative to more vibrant colors, providing a grounded, natural look.