Waiouru
General Information about Waiouru
The hex color #304014, also known as Waiouru, is a dark shade of olive green. It evokes feelings of nature, earthiness, and tranquility. In the RGB color model, #304014 is composed of 18.82% red, 25.1% green, and 7.84% blue. In the CMYK color model, it consists of 25% cyan, 0% magenta, 69% yellow, and 75% black. This color is often associated with stability, growth, and harmony. It can be used to create a sense of groundedness and connection to the natural world. The color is perceived as soothing and calming and is often used in designs intended to promote relaxation and balance. Its muted tone makes it versatile for use in various applications, from digital design to interior decoration, where a subtle yet impactful color is desired.
The color #304014, a dark olive green, presents several accessibility considerations for web design. Its low lightness value means it has weak contrast against white backgrounds, potentially failing WCAG standards for text legibility. To improve accessibility, ensure a sufficient contrast ratio of at least 4.5:1 for normal text and 3:1 for large text and UI components. Using a lighter text color such as a pale yellow or off-white can enhance readability. Avoid using #304014 for critical information or interactive elements without careful contrast adjustments. Providing alternative visual cues, like icons or underlining, can further aid users with visual impairments. Consider testing color combinations using accessibility tools to ensure compliance with accessibility guidelines and accommodate users with diverse visual needs. Using this color for decorative purposes is acceptable, as long as it is not required for interaction or important information.
Shades
Digital Color Formats
Alternative colors
- #3f512b
A slightly lighter shade of green that offers better contrast while maintaining a similar earthy tone.
- #556b2f
A more neutral, desaturated color that pairs well with #304014 and provides better readability when used as a background.
- #4f7942
A lighter green tone that can complement the main color and provide better visual separation when needed, enhancing readability and visual clarity.
Applications
Web Design
In web design, Waiouru (#304014) can be utilized as a background color for sections requiring a natural or earthy feel. It's suitable for websites related to environmental topics, organic products, or nature-themed content. As a text color, it should be paired with a very light background to ensure readability, adhering to accessibility standards. Furthermore, it can be applied to accent elements like borders or subtle highlights to add depth without overwhelming the overall design. The color could be used in website banners relating to environmental conservation.
Interior Design
In interior design, Waiouru can be used to create a calming and grounding atmosphere. It's ideal for accent walls in living rooms or bedrooms, especially when combined with natural materials like wood and stone. This color works well for upholstery or cushions, adding a touch of nature to indoor spaces. Additionally, it can be used in kitchen cabinets or bathroom vanities to bring an organic feel to these areas. Consider incorporating this color in spaces meant for relaxation and tranquility, promoting a connection to the outdoors.
Fashion
In fashion, Waiouru can serve as an excellent choice for clothing items aiming for a natural and understated look. It's suitable for outerwear like jackets or coats, providing an earthy and sophisticated aesthetic. The color works well for accessories such as scarves or bags, adding a subtle pop of color to an outfit. Furthermore, it can be used in footwear like boots or sneakers, creating a rugged and nature-inspired style. Consider pairing this color with neutral tones or other earthy shades for a cohesive and harmonious ensemble.