Waiouru
General Information about Waiouru (#304010)
The hex color #304010, commonly known as Waiouru, is a dark shade of green with a subtle, earthy undertone. It derives its name from a location in New Zealand, evoking a sense of the natural landscape and rugged terrain. In the RGB color model, #304010 consists of 18.82% red, 25.1% green, and 6.27% blue. This composition gives it a muted, somewhat desaturated appearance, contributing to its calming and grounding effect. Waiouru is often associated with nature, stability, and resilience, making it a popular choice for designs aiming to convey these qualities. Its understated elegance allows it to blend seamlessly into various contexts, from digital interfaces to interior spaces. Its hex code ensures consistency across different media, making it a versatile and reliable color choice.
The hex color #304010, also known as Waiouru, presents some accessibility challenges, particularly regarding color contrast. When used as a background color, it requires careful consideration of the foreground text color to ensure readability. According to WCAG guidelines, sufficient contrast is crucial for users with visual impairments. A contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. Given the darkness of #304010, lighter text colors like white or very light shades of yellow or green would be necessary to meet these standards. Tools like contrast checkers can help determine if a specific color combination provides adequate contrast. It's also important to consider the context in which the color is used; for instance, using it for purely decorative elements might have less stringent accessibility requirements than using it for interactive elements or informative text. Providing alternative styling options for users who need them can also enhance accessibility.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design
In web design, Waiouru (#304010) can be utilized to create a natural and earthy aesthetic. It is particularly well-suited for websites related to environmental organizations, organic food companies, or outdoor adventure businesses. As a background color, it evokes a sense of stability and grounding. When combined with other natural tones like beige, brown, and lighter greens, it can contribute to a cohesive and harmonious color palette. The color can also be used sparingly for highlighting key elements or as a subtle accent color to maintain a balanced visual experience. Ensure sufficient contrast with text and interactive elements for optimal accessibility.
Interior Design
In interior design, #304010 can serve as an accent wall color in a study or living room, promoting a sense of calm and focus. It pairs well with natural wood furniture and earthy textures like stone or woven fabrics. Use it in smaller doses, such as for cushions, throws, or decorative objects, to bring a touch of nature indoors without overwhelming the space. Consider plants and natural light to complement the color's organic feel, creating a serene and inviting atmosphere. The color also harmonizes well with metallic accents, such as brass or copper, adding a touch of sophistication to the overall design.
Fashion
In fashion, the hex color #304010 can be used in clothing, especially for fall and winter collections. It could be incorporated in outerwear, such as jackets and coats, or in accessories, such as scarves and hats. It also looks great in casual wear items such as cargo pants or corduroy shirts. Waiouru can be paired with neutral colors, like beige and brown, or with contrasting colors, such as burgundy, to create a stylish and earthy look. The color evokes a sense of ruggedness and pairs well with fabrics like wool, corduroy, and leather. It also works nicely in knitwear.