Waiouru
General Information about #304004
The hexadecimal color code #304004 represents a very dark shade of green, often associated with earthy or natural tones. It is located in the green region of the color spectrum, but its low brightness value makes it appear muted. The color is composed of 18.82% red, 25.1% green, and 1.57% blue. In the RGB color space, it is relatively low in both red and blue, and has a moderate green component, which contributes to its overall dark greenish hue. The name 'Waiouru' suggests a connection to a geographical location or cultural reference, which further contextualizes the color as having a natural or earthy feel. Colors like #304004 are often used to evoke feelings of stability, nature, and grounding, but its darkness requires careful consideration in design to ensure readability and contrast.
The color #304004, also known as Waiouru, presents significant accessibility challenges, particularly for users with visual impairments. Its low luminance value of approximately 3.4 cd/m² results in poor contrast against both white and black backgrounds. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for standard text and 3:1 for large text. Waiouru fails to meet these requirements, making text difficult to read. To improve accessibility, consider using a lighter color for the background or foreground when Waiouru is used. Also, avoid using this color for essential information, and prefer it for decorative elements. Users with color vision deficiencies may also struggle to distinguish Waiouru from similar dark colors. Pairing Waiouru with high-contrast colors is essential. Using color alone to convey important information should also be avoided.
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Applications
Web Design for Environmental Themes
Waiouru (#304004) can be used in web design to create a natural, earthy aesthetic, particularly for websites related to environmental conservation, organic products, or outdoor activities. The color evokes a sense of nature and tranquility. It could be applied to backgrounds, borders, or subtle accents to complement imagery and content related to these themes. In addition, Waiouru can be incorporated in branding to convey reliability and environmental responsibility. The deep green tone is also well-suited for creating a sense of depth and grounding, making it suitable for web designs that aim to build trust and stability.
Interior Design for Natural Ambiance
In interior design, Waiouru (#304004) can be employed to bring a touch of natural color to a room without being overwhelming. It works exceptionally well in spaces designed to promote relaxation and connection with nature, such as bedrooms or reading nooks. The color can be used for accent walls, upholstery, or decorative accessories like cushions and throws. When paired with lighter, neutral tones, Waiouru can create a balanced and harmonious environment. It's particularly effective in creating a cozy and inviting atmosphere, and can be used to establish a sense of grounding and stability within the space.
Fashion for Outdoor Wear
In fashion, Waiouru (#304004) can be utilized for clothing items or accessories intended for outdoor activities or for creating a subdued and earthy aesthetic. This color is ideal for outdoor wear such as jackets, pants, or hats, providing camouflage and blending well with natural surroundings. Accessories like belts, bags, or scarves in this color can add a touch of ruggedness to an outfit. Waiouru-colored clothing can be combined with neutral tones to create a sophisticated and understated style, or paired with brighter colors for contrast. Given the low visibility of the color, it is not appropriate for high-visibility clothing for cycling or construction work. Waiouru is a good fit with casual everyday style.