Rhino
General Information about #303F68
The hex color #303F68, often referred to as 'Rhino', is a dark, muted shade of blue that falls within the cool color spectrum. It is composed of 18.82% red, 24.71% green, and 40.78% blue. In the RGB color space, this translates to values of 48, 63, and 104 respectively. This color evokes a sense of calmness, stability, and depth. It is often associated with professionalism, trustworthiness, and intellect, making it a popular choice for corporate branding and designs that require a sense of reliability. The color's subtle complexity makes it a versatile option for various applications, ranging from web design to interior decorating. Due to its relatively low saturation, it pairs well with both neutral and more vibrant colors, allowing for a wide range of design possibilities.
The hex color #303F68, also known as Rhino, presents some accessibility challenges, particularly concerning color contrast. When used as a background color, it requires careful selection of foreground text colors to ensure readability. White or very light shades of yellow or green are generally suitable choices to provide sufficient contrast, meeting WCAG (Web Content Accessibility Guidelines) standards for normal text (4.5:1 contrast ratio) and large text (3:1 contrast ratio). Using darker shades for text on this background could lead to poor readability, especially for users with visual impairments. Designers and developers must test color combinations using accessibility checkers to validate contrast ratios and ensure compliance with accessibility best practices. Considering alternatives with higher luminance or using color adjustment tools can also help improve accessibility when working with this hue.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design
In web design, #303F68 can serve as a sophisticated background color for headers or navigation bars, providing a sense of depth and professionalism. When used sparingly, it can create a calming and trustworthy aesthetic. Pairing it with lighter accent colors, such as pastel yellows or soft whites, can ensure that text and other elements remain legible. This color is effective for websites in the finance, technology, or education sectors, where projecting stability and knowledge is crucial. It should be used carefully in designs that require high visibility, like call-to-action buttons, where brighter colors are more suitable.
Interior Design
In interior design, #303F68 works well as an accent wall color in a study or living room, creating a serene and focused environment. It pairs nicely with natural wood tones, such as oak or walnut, and can be complemented by soft, warm lighting to avoid a somber feel. Use it in moderation in larger spaces to prevent the room from feeling too dark. Consider incorporating lighter shades of blue or gray in furniture and textiles to balance the depth of this color. Accessories in metallic finishes like brass or copper can add a touch of elegance and warmth.
Fashion
In the fashion industry, #303F68 can be used for elegant and professional clothing items, like blazers or dresses, especially suitable for autumn and winter collections. It exudes confidence and sophistication and can be paired with lighter colors like cream or beige to create a balanced and stylish look. This color works well in accessories, such as handbags or scarves, to add a subtle touch of color to an outfit. It is a versatile color that complements a range of skin tones and can be adapted to various styles, from classic to modern.