Rangitoto
General Information about #303F1E
The hexadecimal color code #303F1E represents a dark shade of green, often described as a muted olive or earthy green. It falls within the green color family, exhibiting a subtle blend of green and brown undertones. In the RGB color model, it is composed of 18.82% red, 24.71% green, and 11.76% blue. The color's CMYK values are approximately 24% cyan, 0% magenta, 53% yellow, and 75% black. This color evokes feelings of nature, tranquility, and stability, making it suitable for designs that aim to project calmness or earthiness. It's often associated with concepts like growth, sustainability, and natural resources. This color may be associated with the name Rangitoto, which is a volcanic island near Auckland, New Zealand.
The color #303F1E presents some accessibility challenges, particularly concerning color contrast. When used as text against a white background, it may not meet the WCAG (Web Content Accessibility Guidelines) contrast ratio requirements, making it difficult for users with visual impairments to read. To improve accessibility, consider using a lighter background color or a darker text color. Tools like contrast checkers can help determine if the color combination meets accessibility standards. Also, avoid using this color as the sole indicator for important interactive elements, such as links or buttons. Supplement with text labels or other visual cues to ensure usability for all users. Providing alternative color schemes can further enhance accessibility.
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Applications
Website Design for Nature-Related Brands
This color is ideal for creating website backgrounds and banners related to nature, sustainability, or organic products. Its earthy tone provides a calming and grounding effect, suitable for brands that want to convey a sense of environmental responsibility or natural beauty. It can be effectively used in combination with other natural colors to create an authentic and trustworthy atmosphere.
Interior Design Accent Color
In interior design, Rangitoto (#303F1E) can be used as an accent color in living rooms or bedrooms to add a touch of nature and tranquility. It works well with wooden furniture and natural textures to create a cozy and relaxing environment. The color can be incorporated through cushions, curtains, or wall art to bring a sense of the outdoors inside.
Branding and Packaging
This color is well-suited for branding and packaging of organic food products or eco-friendly items. Its natural hue helps to convey a sense of health, freshness, and sustainability, appealing to consumers who are conscious about the environment. It can be used in logos, labels, and packaging designs to create a cohesive and trustworthy brand identity.