Waiouru

General Information about #303F18

The hexadecimal color code #303F18 represents a dark shade of green-brown, often associated with earthy tones and natural elements. In the RGB color model, it is composed of 19.61% red, 24.71% green, and 9.41% blue. In the CMYK color model, it consists of 20.41% cyan, 0% magenta, 61.9% yellow, and 75.29% black. This color, sometimes referred to as "Waiouru," projects a sense of stability, nature, and understated elegance. It is often used to evoke feelings of tranquility and connection to the environment, making it a popular choice in designs aiming for a natural or organic aesthetic. Its muted nature makes it versatile for various applications, including web design, interior decoration, and fashion.

The hex color #303F18, also known as Waiouru, presents certain accessibility challenges, especially regarding color contrast. When used as a background color, it requires careful selection of foreground text colors to ensure readability. A light or very bright text color, such as white (#FFFFFF) or a pale yellow, is essential to achieve sufficient contrast, ideally meeting WCAG (Web Content Accessibility Guidelines) standards for level AA or AAA compliance. Using a color contrast checker is highly recommended to verify the contrast ratio. Moreover, relying solely on color to convey information should be avoided. Providing alternative cues like text labels or icons ensures that users with color vision deficiencies can still understand the content. Proper consideration of these factors is crucial for creating inclusive and accessible web designs.

Shades

Digital Color Formats

Alternative colors

Applications

• Web Design

  In web design, Waiouru (#303F18) can serve as a muted background color for websites focused on nature, environmental conservation, or organic products. Its subdued tone evokes a sense of earthiness and tranquility, making it suitable for creating a calming user experience. It works particularly well when combined with lighter shades of green or beige to create a harmonious color palette. Furthermore, it is used to highlight specific sections or elements, ensuring that key information stands out without overwhelming the user. The color creates a cohesive and visually appealing website.

• Interior Design

  In interior design, Waiouru can be used as an accent wall color in rooms aiming for a natural or rustic aesthetic. It pairs well with wooden furniture and earthy textures, creating a cozy and inviting atmosphere. The color can also be used in smaller decorative elements like plant pots or picture frames to bring a touch of nature indoors. Using it complements other colors such as beige, cream, or light gray to create a harmonious and balanced interior space.

• Fashion

  In the fashion industry, Waiouru can be incorporated into clothing designs, particularly for outdoor or casual wear. Its earthy tone makes it a versatile option for creating pieces that blend seamlessly with nature. The color can be used as a base for jackets, pants, or accessories, often paired with complementary colors like brown, olive green, or beige. This creates an effortlessly stylish and comfortable look, ideal for everyday activities.

Complementary color

Buttons