Waiouru
General Information about #303F12 (Waiouru)
The hexadecimal color code #303F12 represents a dark shade of green, often referred to as "Waiouru". It is composed of 18.82% red, 24.71% green, and 7.06% blue. In the RGB color model, this corresponds to the values R:48, G:63, B:18. The color has a relatively low saturation and luminance, giving it a muted, earthy tone. Waiouru is reminiscent of natural landscapes, such as forests and fields. In color psychology, it can evoke feelings of tranquility, stability, and connection to nature. It is often associated with growth, harmony, and environmental awareness. Due to its dark nature, Waiouru may not be the best choice for primary text color, and contrast should be checked carefully against any background it is used on.
The color #303F12, also known as Waiouru, presents some accessibility challenges. Its low luminance value makes it difficult to read when used as text on a white background. According to WCAG guidelines, the contrast ratio between the text and background should be at least 4.5:1 for normal text and 3:1 for large text. Waiouru falls short of these recommendations, meaning users with visual impairments may struggle to perceive the content. To improve accessibility, consider using Waiouru with lighter background colors or increasing the text size and weight. Alternatively, pairing it with high-contrast colors will ensure that content is accessible to a wider audience, including those with low vision or color blindness. Proper attention to contrast will make the web experience more inclusive and user-friendly.
Shades
Digital Color Formats
Alternative colors
- #556B2F
This muted olive green provides a similar natural feel while offering slightly better contrast than #303F12.
- #223300
A darker shade that retains the earthy tones and improves readability against lighter backgrounds.
- #506030
A lighter shade that provides a softer look while still capturing the nature based feel.
Applications
Website Design
In web design, #303F12 can be effectively used for creating backgrounds or accents that evoke a sense of nature, stability, and earthiness. It pairs well with neutral colors like beige, cream, or light gray to create a balanced and visually appealing aesthetic. It can also be used in website headers or footers, or as a subtle background color for sections containing text, provided sufficient contrast is maintained for readability. Use it sparingly to highlight key elements or create a calming and organic feel.
Interior Design
In interior design, Waiouru can serve as an excellent accent color for walls or furniture. It can be used to create a calming and natural ambiance in living rooms, bedrooms, or studies. Pairing it with wooden furniture and natural textures such as linen or cotton can enhance its earthy qualities. It also works well in botanical-themed rooms, complementing indoor plants and natural light. To prevent it from feeling too dark, ensure sufficient ambient lighting and consider using lighter complementary colors for contrast.
Fashion Design
In fashion, Waiouru can be incorporated into clothing or accessories to convey a sense of understated elegance and connection to nature. It is especially suitable for casual or outdoor apparel, such as jackets, pants, or hats. It can be paired with denim, leather, or other natural materials to create a rugged yet refined look. Additionally, Waiouru can be used in accessories like scarves or bags to add a subtle pop of color to a neutral outfit. Consider using it in athleisure and outdoor wear for a sporty yet earthy vibe.