Rhino
General Information about #303E68
The hex color #303E68, often referred to as 'Rhino,' is a dark shade of blue-gray. In the RGB color model, it is composed of 19.8% red, 24.3% green, and 40.8% blue. In the CMYK color model, it consists of 51.5% cyan, 40.8% magenta, 0% yellow, and 59.2% black. This color falls within the cool spectrum and evokes feelings of calmness, stability, and sophistication. It's often associated with professionalism, trust, and intelligence. Because of its muted tone, #303E68 is versatile and can be used in a variety of design contexts. Its hexadecimal nature allows for precise color representation in digital applications.
The hex color #303E68, also known as Rhino, presents some accessibility challenges, primarily due to its relatively low luminance. When used as a foreground color, it requires careful consideration of the background color to ensure sufficient contrast for readability. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for standard text and 3:1 for large text. Using #303E68 on a light background may not meet these guidelines, potentially causing visual strain for users, especially those with visual impairments. To improve accessibility, consider pairing it with a much lighter color to achieve the required contrast ratio. Tools are available online to check contrast ratios and ensure compliance with accessibility standards. Also, avoid using this color for crucial interactive elements without proper contrast, as users might struggle to identify them.
Shades
Digital Color Formats
Alternative colors
Applications
Web Development
In web development, #303E68 can be used for navigation menus, headers, or as a secondary color in a website's color scheme. Its subdued nature makes it suitable for backgrounds that need to be unobtrusive, allowing content to stand out. It pairs well with lighter accent colors to create a professional and sophisticated look. However, it's crucial to ensure sufficient contrast when using it for text or interactive elements. Consider using it for decorative elements or backgrounds rather than primary content unless proper contrast is maintained.
Interior Design
In interior design, #303E68 can be used as an accent wall color or for furniture upholstery to create a calming and sophisticated atmosphere. It works well in bedrooms, studies, or living rooms. Complementary colors like mustard yellow or burnt orange can be used as accents to add warmth and contrast. The color can also be incorporated through textiles, rugs, or artwork to tie the room together and create a cohesive design.
Fashion
In fashion, #303E68 can be used in clothing design, either as a primary color or as an accent. It is often seen in sophisticated dresses or in formal suits. It can be paired with brighter colors like red or pink for a bolder look, or with neutral colors like gray and white for a more understated style. Also, it could be used in accessiories such as handbags or shoes, to add a refined touch to an outfit.