Waiouru
General Information about #303E1A
The hex color #303E1A, also referred to as Waiouru, is a muted, dark shade of green. It's characterized by its earthy and subtle appearance, reminiscent of natural landscapes and foliage. In the RGB color model, #303E1A consists of 18.82% red, 24.31% green, and 10.2% blue. This composition results in a color that leans heavily towards the green spectrum, with a slight undertone of brown. The color is named after Waiouru, a military camp town in New Zealand. This hex color is often associated with nature, tranquility, and a sense of groundedness. Its muted tone makes it a versatile choice for various design applications, from web design to interior decor, offering a subtle and sophisticated touch. It is often used to create a calm and relaxing atmosphere.
The hex color #303E1A, also known as Waiouru, presents some accessibility challenges, especially when used for text. Its relatively low luminance contrast against a white background means that individuals with visual impairments may struggle to read text rendered in this color. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. When using #303E1A for text, it's crucial to pair it with a light background to improve readability. Tools like contrast checkers can help assess whether the chosen color combination meets accessibility standards. Using #303E1A as a background color can be more forgiving, but careful consideration of the foreground text color is still essential to ensure sufficient contrast for all users. Alternative, lighter shades or contrasting colors like a bright yellow or orange could improve the accessibility significantly.
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Digital Color Formats
Alternative colors
Applications
Web Design
In web design, Waiouru (#303E1A) can be effectively used for backgrounds or accent elements in websites related to nature, gardening, or sustainable living. Its muted tone evokes a sense of tranquility and organic beauty. However, careful consideration must be given to text color choices to ensure readability and accessibility. Pairing it with lighter shades of green, beige, or cream can create a harmonious and user-friendly design. This color is suitable for creating a subtle visual hierarchy and guiding the user's eye through the content, especially in websites with a focus on visual content such as photography or illustrations. Furthermore, it can be incorporated into website branding to create a distinct and memorable online presence.
Interior Design
In interior design, Waiouru (#303E1A) can be used to create a calming and nature-inspired atmosphere. It's particularly well-suited for spaces where relaxation and tranquility are desired, such as bedrooms or living rooms. It complements natural materials like wood, stone, and linen, enhancing the connection to the outdoors. Waiouru can be used as an accent wall color, or for furniture upholstery and decorative accessories. Its subdued hue makes it a versatile choice that can be easily paired with other colors, such as earthy browns, soft greens, and warm neutrals. Furthermore, incorporating indoor plants can amplify the natural and peaceful ambiance created by Waiouru, bringing a touch of the outdoors inside.
Fashion
In fashion, Waiouru (#303E1A) is suitable for clothing items that want to give a natural and relaxed feel. It is a good choice for outerwear such as jackets and trench coats, or for casual shirts and trousers. It pairs well with earthy tones and neutral colors. Accessorizing an outfit with #303E1A-colored items such as belts, scarves, or hats, can give an earthy and grounded feel. It is also suitable for outdoor and adventure clothing.