Waiouru

General Information about #303E19

The hex color #303E19, also recognized as Waiouru, falls within the realm of dark moderate olive greens. Its composition primarily consists of green hues, contributing to its association with nature, tranquility, and earthiness. In the RGB color model, #303E19 is composed of 18.82% red, 24.31% green, and 9.8% blue. This specific combination results in a color that exudes a sense of calmness and stability. The color is very suitable for designs that require a calm and trustworthy aesthetic.

The color #303E19, also known as Waiouru, presents accessibility challenges due to its low luminance. When used as text on a white background, it may not meet WCAG (Web Content Accessibility Guidelines) standards for contrast ratio, especially for users with visual impairments. A contrast ratio of at least 4.5:1 is recommended for standard text and 3:1 for large text. Therefore, it's crucial to pair Waiouru with a much lighter color to ensure readability. When using Waiouru for interactive elements like buttons or links, sufficient contrast should be maintained in their different states (hover, focus, active). Careful consideration must be given to the background color behind Waiouru, and using tools to calculate contrast ratios is essential to guarantee accessibility. Supplementing color with other visual cues, like underlines for links or icons, can also help improve usability for all users, including those with color vision deficiencies.

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Applications

• Web Design

  In web design, Waiouru can be used for subtle background elements or borders, especially in designs aiming for an earthy or natural feel. It pairs well with lighter neutrals and can create a calming visual experience. However, avoid using it for crucial text or interactive elements without ensuring sufficient contrast. The color could work very well as part of a website design that is aimed at ecological awareness or the representation of a company that deals with sustainability.

• Interior Design

  In interior design, Waiouru can serve as an accent color for walls or furniture, promoting a sense of tranquility and connection with nature. It works well in spaces that aim for a biophilic design approach. For example, integrating Waiouru into wall paint and combining it with light wooden design elements. It will further work well in combination with potted plants inside the building.

• Fashion

  In fashion, Waiouru can be incorporated into clothing or accessories to add a touch of understated elegance. It is particularly suitable for autumn and winter collections, creating a sense of warmth and comfort. Waiouru, for example, can be used as the leading color of a pair of cord trousers. The color also works well in combination with leather products, such as belts, boots or bags.

Complementary color

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