Governor Bay
General Information about #303DA6
The hex color #303DA6, also known as Governor Bay, is a deep, muted shade of blue with a slight hint of purple. It belongs to the blue color family, which is often associated with feelings of calmness, trustworthiness, and stability. In the RGB color model, #303DA6 is composed of 19.2% red, 23.9% green, and 65.1% blue. In the CMYK color model, it consists of 70% cyan, 63% magenta, 0% yellow, and 35% black. This color can evoke a sense of sophistication and professionalism, making it suitable for various applications in design and branding. The color's depth and complexity make it a versatile choice for creating visually appealing and impactful designs.
The hex color #303DA6, also known as Governor Bay, presents some accessibility challenges, especially when used as a background color for text. Its relatively low luminance can result in poor contrast with lighter text colors, making it difficult for users with visual impairments to read the content. According to WCAG guidelines, sufficient contrast is crucial for readability. Therefore, when using #303DA6, it's recommended to pair it with very light text colors such as white (#FFFFFF) or very light grays to ensure a contrast ratio of at least 4.5:1 for normal text and 3:1 for large text. Tools like contrast checkers can help verify compliance. Also, avoid using #303DA6 for critical UI elements where clear visibility is essential for all users.
Shades
Digital Color Formats
Alternative colors
- #6677cc
A lighter shade of blue that provides better contrast against dark text, improving readability and accessibility.
- #1e2986
A darker shade of blue that offers stronger visual distinction when used as a background, making it suitable for highlighting elements.
- #4652b0
A similar shade of blue, but less saturated, offers a softer and more neutral feel, suitable for backgrounds or accents.
Applications
Website Headers and Navigation
Governor Bay, with its depth and sophistication, lends itself beautifully to website headers and navigation bars. It provides a professional and trustworthy feel, inviting users to explore the content. Pairing it with clean, minimalist design elements and clear, legible typography can create an engaging and user-friendly experience. Furthermore, consider using subtle animations or hover effects to add visual interest without overwhelming the user.
Branding for Finance/Tech
In the realm of branding, #303DA6 (Governor Bay) conveys a sense of authority and reliability. It works exceptionally well for companies in the finance, technology, or legal sectors, where trust and stability are paramount. Using it as a primary brand color can establish a strong visual identity, complemented by secondary colors that enhance the brand's overall message and values. Consistency in color usage across all marketing materials reinforces brand recognition and customer loyalty.
Interior Design Accent
For interior design, Governor Bay can be used as an accent color in living rooms or bedrooms to create a calming and sophisticated atmosphere. When paired with neutral tones like gray or beige, it can add a touch of elegance without overwhelming the space. Consider using it for throw pillows, artwork, or area rugs to introduce a subtle pop of color that complements the overall design scheme and enhances the room's aesthetic appeal.