Rhino

#303D6B

General Information about #303D6B

The hex color #303D6B, often referred to as "Rhino", is a deep, muted shade of blue tending towards purple. It belongs to the family of cool colors and evokes a sense of calmness, sophistication, and stability. In the RGB color model, #303D6B is composed of 19.22% red, 23.92% green, and 41.96% blue. Its CMYK values are approximately 0.54, 0.43, 0.00, 0.58, indicating a high proportion of cyan and magenta. This color is often used in design to convey trustworthiness, intelligence, and formality. Its hexadecimal notation makes it easy to specify in digital contexts like web design and graphic design software, ensuring consistent reproduction across different platforms and devices.

The color #303D6B, also known as Rhino, presents some accessibility considerations. Its darkness impacts text readability. Using it as a background color requires light text (white or very light shades) to ensure sufficient contrast, meeting WCAG (Web Content Accessibility Guidelines) standards. A contrast ratio of at least 4.5:1 for standard text and 3:1 for large text is recommended. Tools like WebAIM's contrast checker can help verify compliance. When used for interactive elements, color should not be the sole indicator; include text labels or icons. For users with visual impairments, consider providing high-contrast themes, ensuring that interactive elements are easily distinguishable. When combining Rhino with other colors, carefully check the contrast ratios between all elements to maintain optimal readability for all users, including those with color vision deficiencies.

Shades

Digital Color Formats

RGB
48 61 107
RGB48 61 107
Red
Green
Blue
HSL
226.78deg 38.06% 30.39%
226.7838.0630.39HSL
Hue
Saturation
Lightness
HWB
226.78deg 18.82% 58.04%
226.7818.8258.04HWB
Hue
Whiteness
Blackness
hex#303D6B
rgb48 61 107
hsl226.78deg 38.06% 30.39%
cmyk55.14% 42.99% 0% 58.04%
hwb226.78deg 18.82% 58.04%
xyz-d650.06 0.05 0.15
oklch0.3724 0.0809 270.22
oklab0.3724 0 -0.08
CMYK
55.14% 42.99% 0% 58.04%
55.1442.99058.04CMYK
Cyan
Magenta
Yellow
Key
XYZ-d65
0.06 0.05 0.15
0.060.050.15XYZ
X
Y
Z
OKLCH
0.3724 0.0809 270.22
0.37240.0809270.22LCH
Lightness
Chroma
Hue
OKLAB
0.3724 0 -0.08
0.37240-0.08LAB
Lightness
Green-Red
Blue-Yellow

Alternative colors

Applications

Complementary color

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