Waiouru

General Information about #303D10

The hexadecimal color code #303D10, also known as Waiouru, is a dark shade of green-brown. It is composed of 18.82% red, 23.92% green, and 6.27% blue. In the RGB color model, this color is defined by these values. When converted to the CMYK color model, it becomes 21.37% cyan, 0% magenta, 73.44% yellow, and 76.08% black. This indicates a color that leans heavily on yellow and black, contributing to its earthy and muted tone. Waiouru evokes feelings of nature, earth, and subtle sophistication. It's a color that can be used to create a sense of groundedness and connection to the natural world. It is a tertiary color.

The color #303D10, also known as Waiouru, presents some accessibility challenges, particularly when used for text or interactive elements. Due to its low lightness value and relatively small contrast ratio against standard white backgrounds, individuals with visual impairments may find it difficult to read or distinguish. It is crucial to pair this color with significantly lighter shades to ensure sufficient contrast, ideally achieving a contrast ratio of at least 4.5:1 for normal text and 3:1 for large text as recommended by WCAG guidelines. Careful consideration should be given to users with color vision deficiencies, as this color might not be easily distinguishable from similar dark hues. Using tools to simulate color blindness can aid in assessing its accessibility. Web developers must prioritize inclusivity by providing alternative color schemes or incorporating features that allow users to adjust contrast settings to meet their individual needs.

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Digital Color Formats

Alternative colors

Applications

• Subtle Website Accents

  In web design, #303D10 can be used sparingly for background accents or decorative elements to evoke a sense of nature or earthiness. However, it's crucial to avoid using it for text or critical interactive components unless paired with a very light contrasting color to ensure readability and accessibility. It could also be effective for subtle dividers or borders, adding depth without overwhelming the user interface. Consider using it in combination with lighter greens and browns to create a harmonious and natural-looking color palette.

• Earthy Interior Design

  In interior design, Waiouru can serve as a grounding color for walls or furniture in spaces intended to feel calming and connected to nature. It pairs well with natural materials like wood and stone, and can be accented with brighter, more vibrant greens and yellows to create visual interest. Use it in moderation to avoid making a room feel too dark or oppressive, especially in spaces with limited natural light. Consider incorporating it through textured elements like rugs or upholstery to add depth and richness.

• Earthy Fall/Winter Fashion

  Within fashion #303D10 can add earthy tones to fall and winter fashions, consider acessories, such as bags or hats, but also coats, jackets and pants. Use lighter and brighter colors as contrast to make the Waiouru pop. Combining it with warm and natural fabrics can amplify the effect.

Complementary color

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