Royal Blue
General Information
Royal Blue, represented by the hex code #303CF8, is a vibrant and rich shade of blue often associated with royalty, trust, and stability. It is a color frequently used in branding, design, and fashion to evoke feelings of confidence and sophistication. The color is composed of 19% red, 23.5% green, and 97.3% blue. Royal Blue belongs to the blue color family. In color psychology, blue is linked to serenity, stability, and intelligence, making Royal Blue a popular choice for businesses and organizations aiming to project these qualities. The color is widely used in marketing materials, web design, and product packaging to attract and reassure customers.
The color #303CF8, also known as Royal Blue, presents some accessibility challenges, particularly regarding color contrast. When used as a foreground color for text, it's crucial to pair it with a light background to ensure sufficient contrast for readability, especially for users with visual impairments. A contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text, as defined by WCAG guidelines. If used as a background, a lighter foreground color is required. Ensure interactive elements have a visible focus state, using a contrasting color to highlight selection. Carefully consider the color combinations in your design to meet accessibility standards and provide an inclusive user experience.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design
Royal blue can be used in website design to create a sense of trust and security. Its calming nature can be leveraged in layouts for finance, healthcare, and technology companies. Using it sparingly as an accent color for buttons, links, and headings adds a touch of sophistication without overwhelming the user. Combine with neutral tones for a balanced and professional look. The color is suitable for interactive data visualizations or infographics, where clear visual hierarchies are essential for complex data.
Interior Design
In interior design, royal blue can be applied to create a statement wall in a living room or bedroom, pairing it with white or cream to balance the boldness. Consider using royal blue as upholstery for armchairs or sofas to introduce color without overhauling the entire space. Throw pillows, rugs, and artwork featuring royal blue can add depth and richness to a room's decor. Use the color to create a focal point that enhances the sense of sophistication of a room.
Fashion
Royal blue is a popular color in the fashion industry for dresses, suits, and accessories. As a garment color it can be combined with neutral tones like white, black, or gray for a classic and elegant look. Royal blue accessories such as scarves, handbags, or shoes can add a pop of color to an outfit. Its versatility allows it to be worn in both casual and formal settings, making it a staple in many wardrobes. Furthermore, it is often featured in sporty attire and athleisure wear.