Rhino
General Information
The hex color #303C68, often referred to as "Rhino," is a deep, muted shade of blue with subtle gray undertones. It belongs to the blue color family and is frequently associated with feelings of calmness, stability, and sophistication. In the RGB color model, #303C68 is composed of 18.82% red, 23.53% green, and 40.78% blue. The color is often used in designs that aim to evoke a sense of trustworthiness and professionalism. It is a popular choice for corporate branding and websites, where it can convey a sense of reliability and expertise. The Rhino color can create a feeling of depth and intrigue.
The color #303C68, also known as Rhino, presents some accessibility challenges, particularly regarding color contrast. When used as a background color, it is crucial to select text colors that provide sufficient contrast to ensure readability for users with visual impairments. A light shade of yellow or orange might work well, but always check the contrast ratio to ensure it meets WCAG guidelines. This is also important if the color is being used for any interactive elements like buttons or links. Proper use of ARIA attributes can help improve the accessibility of interactive elements. Consider providing alternative styling options to accommodate user preferences.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design
In web design, Rhino can be used for website headers, navigation bars, or backgrounds to create a professional and sophisticated look. Its dark tone works well with modern and minimalist designs. Use it sparingly to avoid overwhelming the user interface. Complement it with lighter colors for text and other elements to ensure readability and visual balance. Rhino can also be used for subtle shadow effects and gradients, adding depth and dimension to the design.
Interior Design
In interior design, Rhino can be used for accent walls, furniture, or decorative elements in living rooms, bedrooms, or offices. It pairs well with neutral colors like gray, beige, or white to create a calming and sophisticated atmosphere. Consider using it in combination with metallic accents like gold or silver to add a touch of luxury. The color is suited for libraries and home offices as well, enhancing a focused and professional ambiance.
Fashion
In fashion, Rhino can be used for outerwear, dresses, or accessories to create a chic and elegant look. It pairs well with other dark colors like black or navy, or with brighter colors like pink or yellow for a pop of contrast. The color is suitable for both formal and casual wear. It is particularly popular for creating a sophisticated and professional appearance in business attire. The color can enhance the appeal of fabrics like velvet and silk.