Rangitoto
General Information about Rangitoto (#303C21)
The hex color #303C21, known as Rangitoto, is a dark shade of green. It is a tertiary color, created by mixing equal parts of secondary colors. In the RGB color model, #303C21 is composed of 19.22% red, 23.53% green, and 12.94% blue. In the CMYK color model, it consists of 18.60% cyan, 0.00% magenta, 45.45% yellow, and 76.47% black. This combination results in a muted, earthy green tone that evokes feelings of nature, stability, and tranquility. Rangitoto is often associated with environmental conservation, organic products, and outdoor activities. It can be used to create a calming and natural atmosphere in various design applications. The color is named after Rangitoto Island, a volcanic island near Auckland, New Zealand, known for its lush greenery.
The color #303C21, also known as Rangitoto, presents some accessibility challenges, particularly concerning color contrast. When used as a background color, it's crucial to ensure that the text or foreground elements layered on top have sufficient contrast to meet WCAG guidelines. A contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. Tools like online contrast checkers can help assess this ratio. Insufficient contrast can make content difficult to read for users with visual impairments, including those with low vision or color blindness. Additionally, avoid using color alone to convey important information; always provide alternative cues like text labels or icons to ensure inclusivity. Consider offering a high-contrast theme option for users who need it.
Shades
Digital Color Formats
Alternative colors
- #3f4d2a
A slightly lighter shade of green, offering better contrast with darker text.
- #4a523b
A more muted, earthy tone that still retains the natural feel of Rangitoto but provides a softer visual impact.
- #364537
Dark olive green hue offers depth and sophistication, suitable for background elements or branding materials where a natural and grounding color is desired
Applications
Website Background
In web design, #303C21 can be effectively employed as a background color for websites focused on nature, environmental conservation, or organic products. Its earthy tone evokes feelings of stability and sustainability, resonating well with audiences interested in these themes. Moreover, this color can be incorporated into website elements such as headers, footers, or sidebars to create a cohesive and visually appealing aesthetic. Consider pairing it with lighter, complementary colors for text and interactive elements to ensure readability and user engagement. Its use in buttons or accents can subtly guide users through the site, reinforcing the brand's identity and message.
Interior Design Accent
In interior design, Rangitoto can be utilized to create a calming and natural atmosphere in living spaces. It works well as an accent wall color in bedrooms or living rooms, bringing the tranquility of the outdoors inside. When paired with natural materials like wood and stone, #303C21 enhances the organic feel of a space. It also serves as an excellent color for furniture upholstery, adding a touch of sophistication to sofas, chairs, or cushions. Moreover, this color is an ideal choice for painting kitchen cabinets, especially when complemented by stainless steel appliances and light-colored countertops, resulting in a harmonious and inviting culinary environment.
Outdoor Gear
#303C21 can be incorporated into outdoor gear and apparel, such as hiking backpacks, tents, and jackets, due to its ability to blend seamlessly with natural surroundings. Its muted green hue provides a sense of camouflage and complements outdoor environments, making it a practical choice for activities like camping, hiking, and hunting. Moreover, this color can be utilized in the design of gardening tools and equipment, aligning with the organic and earthy nature of gardening. Its association with nature and sustainability makes it an appealing choice for consumers seeking eco-friendly products. Its use in packaging for organic fertilizers or gardening supplies can further enhance the product's appeal.