Sapphire
General Information about Sapphire (#303B9A)
The hex color #303B9A, commonly referred to as Sapphire, is a deep, rich blue hue that evokes feelings of serenity, trust, and sophistication. In the RGB color model, it is composed of 19.22% red, 23.14% green, and 60.39% blue. The corresponding CMYK values are 68.2%, 61.6%, 0%, 39.6%. Sapphire is often associated with royalty, wisdom, and spirituality, making it a popular choice for branding and design where these qualities are desired. Its depth and intensity can add a touch of elegance and luxury to various applications, from web design to fashion. It also lends itself well to creating a calm and inviting atmosphere in interior design.
The hex color #303B9A, also known as Sapphire, presents some accessibility challenges, particularly regarding text contrast. When used as a background color, it requires light-colored text to ensure sufficient contrast for readability. A contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text (14pt bold or 18pt regular) to comply with WCAG 2.1 AA standards. Tools like WebAIM's contrast checker can help verify compliance. Insufficient contrast can make content difficult to read for users with visual impairments. Furthermore, avoid using this color as the sole indicator of interactive elements; supplement with text labels or icons. Consider users with color vision deficiencies by ensuring that important information isn't conveyed solely through color. Semantic HTML and ARIA attributes can further improve accessibility for assistive technologies.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design
Sapphire, with its rich and deep blue hue, can be used to create a sense of sophistication and trust in web design. It is especially effective for financial institutions, technology companies, and professional services. It can also be used to highlight call-to-action buttons or important links, drawing the user's eye to key elements. However, avoid using it as the only visual cue, as this might pose accessibility issues for color-blind users. Pairing it with a contrasting color like yellow or orange can enhance visibility and overall aesthetics of the design.
Interior & Fashion Design
In interior design, Sapphire can create a calming yet luxurious atmosphere. It can be used as an accent wall color in living rooms or bedrooms to provide a focal point. This color is often associated with stability, wisdom, and confidence and is therefore suitable for creating a professional environment in a home office. In fashion, it can be used for evening wear or accessories to add a touch of elegance. The color pairs well with neutral tones like gray, beige, and white, and metallic accents such as gold and silver.
Beauty & Graphic Design
Sapphire is a popular choice in the beauty industry for eye shadows, eyeliners, and nail polishes, providing a striking, elegant look. Its depth of color allows for both subtle and dramatic applications, suitable for day and evening wear. In graphic design, this color can be used to evoke a sense of stability and trust in logos and branding materials, particularly for businesses aiming to convey professionalism and quality. The color works effectively on both light and dark backgrounds, enhancing versatility in designs.