Rhino

General Information about #303B6B

The hex color #303B6B, also known as Rhino, is a dark shade of blue-purple, which belongs to the blue color family. In the RGB color model, it is composed of 19.22% red, 23.14% green, and 42.35% blue. In the CMYK color model, it consists of 55% cyan, 45% magenta, 0% yellow, and 58% black. The color has a somewhat muted and subdued feel due to its relatively low saturation and brightness. Colors similar to #303B6B often evoke feelings of sophistication, trust, and stability. It's commonly associated with corporate environments and professional settings due to its serious and reliable nature. The color can be seen as calming and intellectual, making it a popular choice for branding and design elements where these qualities are desired. Its versatility allows it to be used in both modern and traditional contexts.

The hex color #303B6B, often referred to as "Rhino," presents some accessibility challenges, particularly in text applications. Due to its relatively low lightness value, it is crucial to ensure sufficient contrast with the background color. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. When using #303B6B for text, lighter colors such as white, light gray, or pale yellow are preferable choices for background colors to meet these standards. In user interface design, consider using this color for decorative elements or as an accent color rather than for primary interactive components, unless proper contrast can be maintained. Providing alternative high-contrast themes or allowing users to customize colors can greatly enhance accessibility for individuals with visual impairments. Careful consideration of color combinations and contrast ratios will significantly improve the usability of designs incorporating #303B6B.

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Alternative colors

Applications

• Web Design

  In web design, #303B6B can be used for header backgrounds, navigation bars, or as an accent color to create a professional and sophisticated look. Its depth allows it to be paired with lighter text for readability, and it works well in combination with complementary colors for call-to-action buttons or highlighting key elements. The color evokes a sense of trust and reliability, making it suitable for websites in the finance, technology, or education sectors. It should be carefully tested to ensure sufficient contrast, following WCAG guidelines, particularly when used for text or interactive elements. Overuse should be avoided to maintain a clean and uncluttered visual hierarchy.

• Interior Design

  In interior design, #303B6B can be employed to create a calming and sophisticated atmosphere. It can be used as a wall color in bedrooms or living rooms, providing a backdrop for lighter furniture and accessories. The color's richness adds depth to the space, while its cool undertones promote relaxation. It pairs well with natural materials such as wood and stone, as well as metallic accents like gold or copper. In smaller doses, #303B6B can be used in upholstery, curtains, or decorative items to add a touch of elegance and refinement to the overall design. Proper lighting is crucial to enhance the color's depth and prevent it from making the room feel too dark.

• Fashion

  In fashion, #303B6B serves as an elegant and versatile color choice. It can be used for formal wear such as suits, dresses, and evening gowns, providing a sophisticated and timeless look. The color pairs well with metallic accessories like silver or gold, as well as neutral colors such as gray, white, or black. It can also be combined with bolder colors like red or yellow for a more vibrant and eye-catching ensemble. In casual wear, #303B6B can be used for sweaters, pants, or jackets, offering a stylish alternative to traditional black or navy. Its depth and richness make it suitable for a variety of fabrics, from silk and velvet to cotton and denim.

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