Rhino
General Information about #303B68
The hexadecimal color #303B68, often referred to as "Rhino," is a dark shade of blue-purple. In the RGB color model, it consists of 18.82% red, 23.14% green, and 40.78% blue. Its CMYK values are 0.54, 0.43, 0.00, 0.59. This color is often associated with qualities such as stability, wisdom, and sophistication. It's a versatile color that can be used in various design applications, from web design to branding. The color's hex code provides a standardized way to represent it across different platforms and devices, ensuring color consistency. Understanding the properties of #303B68, like its RGB and CMYK values, is crucial for designers to effectively use it in their work. Further the correct contrast ratio for readability is important to have in mind.
The hex color #303B68, also known as Rhino, presents some accessibility challenges. Its relatively low luminance can cause issues with text legibility if used as a background color with similarly dark text. According to WCAG guidelines, sufficient contrast between text and background is crucial for users with visual impairments. A contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. When using #303B68, careful consideration should be given to the foreground text color to ensure adequate contrast. Light colors like white or bright yellow would be more suitable choices. Additionally, providing alternative visual cues, such as icons or underlines for links, can enhance usability for all users, including those with color vision deficiencies. Testing color combinations with accessibility tools is highly recommended.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design, Fashion, Interior
In web design, #303B68 can be employed as a background color for website headers or footers, providing a sophisticated and professional look. It's also suitable for accent colors in user interfaces, such as buttons or navigation menus, particularly when paired with lighter complementary colors for contrast. When applying this color, ensure to use sufficient contrast. In fashion, it can be used for garments such as formal wear, creating a refined and elegant appearance. In interior design, #303B68 can be used as the main color or accent color for walls in bedrooms or living rooms.
Data Visualization and Branding
In data visualization, the Rhino color can be utilized to represent a specific category or data set in charts and graphs. Its dark shade allows it to stand out effectively, especially when used alongside lighter or brighter colors. Its use can contribute to clear and intuitive presentation of complex information. Additionally, in branding and logo design, #303B68 can convey a sense of sophistication and reliability, making it suitable for companies in industries such as finance, technology, or consulting. However, test with different contrast ratios to be fully compliant with accessibility standards.
Digital Art and Graphic Design
This color can be a powerful component in digital art. It can be used to create depth and shadow in illustrations or digital paintings. Its muted tone allows it to blend seamlessly into different visual compositions, whether you are designing a website layout or social media posts. The Rhino color is extremely versatile, making it perfect for almost any creative project.