Waiouru

General Information about Waiouru (#303B16)

The hex color #303B16, also known as Waiouru, is a muted, dark shade of green with a subtle earthy tone. It resides in the green color spectrum, exhibiting characteristics of both olive and forest green. In the RGB color model, it is composed of 18.82% red, 23.14% green, and 8.63% blue. This composition results in a relatively low saturation and brightness, contributing to its understated and natural appearance. The color evokes a sense of groundedness, tranquility, and connection to nature. It can be associated with forests, foliage, and the outdoors, lending it a calming and stable feeling. Due to its darkness, it's often used as an accent or background color rather than a primary color, requiring careful consideration of contrast and readability when paired with text or other design elements.

The hex color #303B16, also known as Waiouru, presents some accessibility challenges, particularly concerning color contrast. When used as a background color, careful consideration must be given to the foreground text color. To ensure readability and accessibility for users with visual impairments, it's crucial to choose a foreground color that provides sufficient contrast. A light shade of yellow, white, or a very light green could be good options. Tools like contrast checkers can help determine if the combination meets WCAG (Web Content Accessibility Guidelines) standards. Insufficient contrast can make content difficult or impossible to read for some users, leading to a poor user experience and potentially excluding individuals with disabilities. Therefore, thorough testing and evaluation are essential when utilizing this color in web design.

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Digital Color Formats

Alternative colors

Applications

• Web Design Accent

  In web design, Waiouru (#303B16) can be used sparingly as an accent color to evoke a sense of nature, earthiness, or vintage aesthetic. It's well-suited for websites related to environmental conservation, organic products, or historical themes. However, due to its relatively low brightness and potential contrast issues, it's best avoided for large blocks of text or critical interactive elements. Consider using it for borders, subtle background textures, or as a highlight color for specific elements. Careful attention should be paid to its contrast with surrounding colors to ensure readability and accessibility for all users. Furthermore, incorporating it into a broader color palette that includes lighter, contrasting hues can enhance its effectiveness.

• Interior Design Accent

  Waiouru (#303B16) can be employed in interior design to create a calming and grounding atmosphere. It works well as an accent wall color in bedrooms or living rooms, especially when paired with natural materials like wood and stone. In smaller doses, it can be used in accessories like cushions, curtains, or decorative items to add a touch of nature-inspired tranquility. The color's subdued tone makes it suitable for creating a cozy and inviting space. When using it in interior design, consider the lighting of the room, as Waiouru can appear darker in low-light conditions. Complementary colors like soft yellows or creams can help brighten the space and create a balanced aesthetic.

• Camouflage and Fashion

  This color lends itself beautifully to camouflage patterns in clothing and gear. Its muted green tone blends seamlessly with natural environments, providing effective concealment for hunters, military personnel, or outdoor enthusiasts. When designing camouflage, Waiouru can be combined with other earth tones like browns, grays, and tans to create a realistic and adaptable pattern. In addition to camouflage, this color can also be used in fashion for those who appreciate earth-toned clothing and accessories. It works well in casual wear, outdoor apparel, and even some more formal pieces, offering a subtle and sophisticated look.

Complementary color

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