Waiouru

General Information about #303B14

The hexadecimal color code #303B14, commonly referred to as Waiouru, represents a dark shade of green. It is composed of 18.82% red, 23.14% green, and 7.84% blue. In the RGB color model, this translates to 48 red, 59 green, and 12 blue. In the CMYK color model, the color consists of 18.64% cyan, 0% magenta, 66.1% yellow, and 76.86% black. This color is often associated with nature, earth, and stability. Its dark hue suggests a sense of depth and richness. Waiouru is named after a location, adding a geographical or cultural dimension to its identity. The color is often used in designs aiming to evoke a sense of grounding, reliability, or connection to the natural world. Given its low saturation and luminance, it's crucial to consider contrast ratios when using this color in web design or print to ensure readability and accessibility.

The hex color #303B14, also known as Waiouru, presents some accessibility challenges, particularly in text applications. Its low luminance value necessitates careful consideration of contrast ratios. When used as a text color, it's crucial to pair it with a significantly lighter background to ensure readability for users with visual impairments. A contrast ratio of at least 4.5:1 is recommended for standard text and 3:1 for large text, as per WCAG guidelines. For background colors, pairing #303B14 with lighter shades of yellow, beige, or even pale greens can help improve accessibility. Avoid using this color for critical interactive elements, such as buttons or links, unless the contrast is meticulously checked and adjusted. Consider using color contrast tools to verify compliance with accessibility standards to provide an inclusive user experience.

Shades

Digital Color Formats

Alternative colors

Applications

• Website Backgrounds for Nature-Themed Content

  This Waiouru color, with its deep, earthy green tone, finds excellent use in website designs aiming for a natural, organic feel. It can be effectively applied as a background color for sections dedicated to environmental content, sustainable practices, or nature-related themes. The color evokes a sense of stability and groundedness, making it ideal for brands wanting to convey trust and reliability. When used in conjunction with lighter, complementary colors, #303B14 can create a visually appealing and accessible experience for users, enhancing the overall aesthetic of the website.

• Accent Wall in Interior Design

  In interior design, Waiouru can be utilized to create a calming and sophisticated atmosphere. It works particularly well in living rooms or studies, where a connection to nature can be beneficial. Consider using it as an accent wall color, paired with natural wood furniture and light-colored textiles to create a balanced and inviting space. The color's depth and richness can add a touch of luxury, while its earthy undertones promote relaxation and tranquility, making it a versatile choice for a variety of design styles.

• Fashion Design for Outerwear and Accessories

  In the realm of fashion, Waiouru can be incorporated into clothing designs to create a sense of understated elegance. It can be used as a base color for garments, particularly in outerwear or accessories. The color pairs well with neutral tones like beige, cream, or gray, allowing it to be easily integrated into different wardrobes. It also works effectively as a complementary color for brighter accents, providing a grounded and balanced look. Waiouru lends itself well to pieces designed for outdoor activities or for those seeking a connection with nature through their clothing choices.

Complementary color

Buttons