Rhino
General Information about #303A6B
The hex color code #303A6B, also known as Rhino, represents a dark shade of blue-purple. It is composed of 18.82% red, 22.75% green, and 41.96% blue. In the RGB color model, this translates to 48 red, 58 green, and 107 blue. The color has a hue of 226 degrees, a saturation of 37.6% and a lightness of 32.4%. This particular shade evokes feelings of calmness, stability, and sophistication. Colors similar to #303A6B are often associated with trust and reliability, making it a popular choice for corporate branding and professional designs. Understanding the composition of this color helps designers and developers utilize it effectively.
The color #303A6B, also known as Rhino, presents some accessibility challenges, especially when used as a background or text color. With a relatively low luminance, it may not provide sufficient contrast against lighter colors, potentially making it difficult for users with visual impairments to read text or distinguish elements. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. Therefore, when using #303A6B, it is crucial to pair it with very light colors like white (#FFFFFF) or very light grays to ensure readability. Tools like contrast checkers can help evaluate the contrast ratio. Also, avoid using it for critical UI elements without sufficient contrast, and consider providing alternative high-contrast themes or options for users with visual impairments.
Shades
Digital Color Formats
Alternative colors
Applications
Web Development
In web development, #303A6B can be utilized for creating sophisticated and professional website designs. It works exceptionally well for headers, footers, and navigation bars, especially for websites in the technology, finance, or education sectors. When combined with a clean, minimalist layout and crisp typography, Rhino can convey a sense of stability and trust. However, it should be used judiciously and tested with different screen sizes and devices to ensure optimal user experience and accessibility.
Interior Design
In interior design, Rhino (#303A6B) can be employed to create a calming and refined ambiance. This deep, muted blue can serve as an accent wall color in bedrooms, living rooms, or home offices, complementing neutral furniture and décor. It also pairs well with metallic accents like gold or silver, adding a touch of elegance. When used in moderation, it can create a sophisticated atmosphere without overwhelming the space. Consider using it in combination with lighter shades to balance the depth of the color.
Fashion
In fashion, #303A6B offers a versatile option for creating understated yet stylish looks. It can be used for items like dresses, suits, or accessories, providing a sophisticated and timeless appeal. This color works well with both casual and formal outfits, making it suitable for a variety of occasions. It pairs nicely with lighter colors, such as creams, whites, or pastels, as well as with darker shades for a more dramatic effect. The color could be used in scarfs, hats or gloves.