Rhino
General Information
The hex color #303A68, often referred to as 'Rhino,' is a shade of dark grayish blue. It's composed of 18.82% red, 22.75% green, and 40.78% blue. In the RGB color space, it signifies a balance where blue dominates, resulting in its characteristic hue. The color has a calming and sophisticated feel, often associated with stability, trust, and depth. In the CMYK color model, which is used for printing, #303A68 is made up of 54% cyan, 44% magenta, 0% yellow, and 59% black. This indicates a significant amount of cyan and magenta is required to achieve the color's specific shade. Due to its relatively dark nature, #303A68 is frequently used as a background color or an accent color, and is versatile across various applications, from web design to interior decoration.
The hex color #303A68, also known as Rhino, presents specific accessibility considerations for web development. With its relatively dark hue, it's crucial to ensure sufficient contrast when used for text or interactive elements. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for standard text and 3:1 for large text (14pt bold or 18pt regular) against its background. Using color contrast checking tools is vital to verify compliance. When using #303A68 as a background, consider lighter text colors like white or light shades of yellow or green to ensure readability. For users with visual impairments, including those with low vision or color blindness, adequate contrast is essential for perceiving content effectively. Avoid pairing #303A68 with similar dark colors, as this can lead to a lack of differentiation and make it difficult for users to distinguish elements on the page. Providing alternative visual cues, such as underlines for links or borders for buttons, can further enhance accessibility.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design
In web design, #303A68 can be effectively used for creating a sophisticated and professional aesthetic. It works well for backgrounds in headers or footers, providing a solid base for lighter text and graphical elements. The color also lends itself well to interactive elements such as buttons and links, especially when paired with contrasting hover states to enhance user experience. Furthermore, it can be used in data visualizations to represent categories or series, offering a visually appealing alternative to standard grayscale palettes. The depth of the color is suitable for websites related to technology, finance, or education, where a sense of trustworthiness and stability is desired.
Interior Design
In interior design, #303A68 can serve as an accent color or a dominant hue, depending on the desired mood. When used sparingly on walls or furniture, it adds a touch of elegance and sophistication to a room. It pairs well with neutral colors such as gray, white, and beige, creating a balanced and harmonious environment. The color can also be used in textiles such as curtains, cushions, or rugs, adding depth and texture to the space. Additionally, it is a good choice for creating a calming and serene atmosphere in bedrooms or study rooms. Accessorizing with metallic accents such as gold or silver can further enhance the luxurious feel of the color.
Fashion
In fashion, #303A68 can be used to create elegant and timeless outfits. It is a versatile color that can be paired with a variety of other colors, including neutrals, pastels, and jewel tones. It is often seen in business attire, such as suits, dresses, and blouses, as it conveys professionalism and sophistication. It can also be used in casual wear, such as jeans, t-shirts, and sweaters, to add a touch of refinement. The color is also suitable for accessories such as handbags, scarves, and hats, adding a subtle pop of color to an outfit.