Rhino

#30396B

General Information about #30396B (Rhino)

The hex color #30396B, often referred to as 'Rhino', is a dark shade of blue-purple. In the RGB color model, it is composed of 19.61% red, 22.35% green, and 42.35% blue. This color is often associated with feelings of calmness, sophistication, and depth. In color psychology, dark blues are often linked to trust, intelligence, and stability, making it a popular choice for corporate branding and designs that aim to convey a sense of professionalism. The name 'Rhino' suggests a connection to the strength and resilience often associated with the animal. This color is a good choice for designs that want to express seriousness. The rhino color is not very often used, but it is always a great choice to add a sense of seriousness.

The hex color #30396B, also known as Rhino, presents some accessibility challenges, particularly concerning color contrast. When used as a background color, it requires very light text to ensure sufficient contrast for readability, ideally achieving a contrast ratio of at least 4.5:1 as recommended by WCAG guidelines. Using darker text on this background could make it difficult for users with visual impairments to read the content. Similarly, when used for text, a very light background is needed. In user interface design, consider using this color sparingly for elements that don't require high legibility, such as decorative accents or non-interactive elements. Pairing it with brighter, contrasting colors can help highlight important information and improve the overall user experience. Always test color combinations with accessibility tools to ensure compliance with accessibility standards.

Shades

Digital Color Formats

RGB
48 57 107
RGB48 57 107
Red
Green
Blue
HSL
230.85deg 38.06% 30.39%
230.8538.0630.39HSL
Hue
Saturation
Lightness
HWB
230.85deg 18.82% 58.04%
230.8518.8258.04HWB
Hue
Whiteness
Blackness
hex#30396B
rgb48 57 107
hsl230.85deg 38.06% 30.39%
cmyk55.14% 46.73% 0% 58.04%
hwb230.85deg 18.82% 58.04%
xyz-d650.05 0.05 0.15
oklch0.3632 0.0867 273.65
oklab0.3632 0.01 -0.09
CMYK
55.14% 46.73% 0% 58.04%
55.1446.73058.04CMYK
Cyan
Magenta
Yellow
Key
XYZ-d65
0.05 0.05 0.15
0.050.050.15XYZ
X
Y
Z
OKLCH
0.3632 0.0867 273.65
0.36320.0867273.65LCH
Lightness
Chroma
Hue
OKLAB
0.3632 0.01 -0.09
0.36320.01-0.09LAB
Lightness
Green-Red
Blue-Yellow

Alternative colors

Applications

Complementary color

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