Rhino
General Information about #303968
The hexadecimal color code #303968 represents a dark shade of blue-purple, often referred to as "Rhino". It is composed of 18.82% red, 22.35% green, and 40.78% blue. In the RGB color space, it is characterized by these values. Its CMYK representation is 0.54, 0.45, 0.00, 0.59. This color conveys a sense of depth, sophistication, and stability. Its relatively low lightness value of 0.28 suggests that it absorbs a significant amount of light, which contributes to its subdued and calming nature. In color theory, #303968 falls within the cool color spectrum, often associated with intellect, trustworthiness, and serenity.
The color #303968, also known as Rhino, presents some accessibility challenges. Its relatively low luminance makes it difficult to achieve sufficient contrast with lighter text or background elements. When used as a background, pairing it with white or very light shades of yellow or green is advisable to meet WCAG (Web Content Accessibility Guidelines) standards for contrast ratios. For text, larger font sizes and heavier font weights can improve readability against this dark backdrop. Avoid using this color for critical interactive elements without careful consideration of the surrounding colors and contrast. Testing with accessibility tools is crucial to ensure usability for individuals with visual impairments.
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Digital Color Formats
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Applications
Web Design
Rhino (#303968) exudes sophistication and depth, making it ideal for crafting elegant and modern website designs. Use it as a primary color for backgrounds or headers to establish a professional and trustworthy atmosphere. Complement it with lighter accent colors such as pale yellows or creams to create visual interest and balance. This color works particularly well for businesses in finance, technology, or consulting, where conveying stability and innovation is crucial. Incorporating subtle animations or gradients can further enhance the user experience.
Interior Design
In interior design, Rhino (#303968) can transform a space into a cozy and inviting sanctuary. Paint an accent wall in this hue to add depth and character to a living room or bedroom. Pair it with warm neutrals like beige or gray for a balanced and harmonious look. Incorporate textures like velvet or wool to enhance the feeling of luxury and comfort. This color is also well-suited for home offices or libraries, where creating a calm and focused environment is essential. Consider using metallic accents like gold or bronze to add a touch of glamour.
Fashion
In the fashion world, Rhino (#303968) can be employed to create refined and understated looks. Use it as the base color for a sophisticated dress or suit. Contrast it with brighter shades such as emerald green or fuchsia to add a pop of color and personality. Incorporate accessories like scarves or jewelry in complementary colors to complete the outfit. This color is particularly well-suited for autumn and winter wardrobes, where it can evoke a sense of warmth and elegance. Layering different textures such as leather, wool, and silk can elevate the overall look.