Rhino
General Information
The hexadecimal color #303868, commonly referred to as Rhino, is a dark shade of blue-purple. In the RGB color model, it is composed of 18.82% red, 21.96% green, and 40.78% blue. In the CMYK color model, it consists of 54% cyan, 46% magenta, 0% yellow, and 59% black. The color has a relatively low saturation and brightness. It evokes a sense of sophistication, calmness, and mystery. The name 'Rhino' suggests a connection to nature and the strength and resilience associated with the animal. This color is often used in design to create a sense of depth and formality. It can also be associated with intellectualism and introspection.
The color #303868, also known as Rhino, presents specific accessibility considerations, especially in web design. Its relatively dark hue means careful attention must be paid to contrast ratios. When used for text, it's crucial to ensure sufficient contrast against the background to meet WCAG (Web Content Accessibility Guidelines) standards. A contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. This ensures readability for users with visual impairments. In user interface design, avoid using #303868 as the sole indicator for interactive elements, as users with color blindness may not be able to distinguish them. Supplement color with text labels or other visual cues to enhance usability for all users. Also consider how this color appears to users with different screen calibration settings, as this can affect perceived contrast.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design
In web design, #303868 can be utilized for website headers, footers, or as a background color for specific sections. Its subdued nature makes it suitable for creating a sophisticated and professional look. For example, a financial institution might use this color to convey stability and trust. However, it is essential to pair it with lighter text colors to ensure readability. It is also well-suited for creating a dark mode version of a website, providing a comfortable viewing experience in low-light conditions. Furthermore, #303868 can be used for creating subtle gradients, adding depth and visual interest to web pages without being overwhelming.
Interior Design
In interior design, #303868 can be used as an accent color for walls, furniture, or decorative items. It brings a sense of calmness and sophistication to a room. A living room with walls painted in a lighter shade of gray can be complemented by a sofa in #303868. This color can also be paired with metallic accents, such as gold or silver, to create a luxurious and elegant atmosphere. The versatility of this color allows it to blend seamlessly with different design styles, from modern minimalist to traditional classic.
Fashion
In the fashion industry, Rhino (#303868) can be incorporated into clothing designs, particularly for evening wear or formal attire. A dress in this color exudes elegance and sophistication. It can also be used as a base color for printed patterns, creating a unique and stylish look. Additionally, #303868 can be utilized for accessories such as handbags, shoes, or scarves, adding a touch of refinement to any outfit. This color complements a wide range of skin tones, making it a versatile choice for fashion designers.