Rhino

General Information

The hexadecimal color code #303860 represents a dark shade of blue-purple in the RGB color model. This color is composed of 18.82% red, 21.96% green, and 37.65% blue. In the CMYK color model, it consists of 50% cyan, 42% magenta, 0% yellow, and 62% black. This combination results in a color often described as "Rhino", evoking a sense of depth and sophistication. Colors like #303860 are frequently used in designs where a sense of trust and stability is desired, such as in corporate branding and website design. Its relative darkness also means that when used as a background, it requires light-colored text for readability. The color sits in the blue-violet range of the color spectrum, a region often associated with calmness and reflection.

The hex color #303860, also known as Rhino, presents specific accessibility considerations for web developers. Its relatively low luminance value indicates it's a dark color, requiring careful attention to contrast ratios, especially when used for text or interactive elements. According to WCAG guidelines, sufficient contrast between text and background is crucial for readability, particularly for users with visual impairments. For normal text (14pt/18px and larger), a contrast ratio of at least 4.5:1 is recommended, while for large text (18pt/24px and larger bold), a ratio of 3:1 is acceptable. Given the darkness of #303860, lighter text colors such as whites, creams, or light yellows are generally advisable to achieve these contrast ratios. Additionally, when using this color for interactive elements like buttons or links, consider providing clear visual cues (e.g., hover effects, underlines) to enhance usability and accessibility.

Shades

Digital Color Formats

Alternative colors

Applications

• Web Design

  In web development, Rhino (#303860) can be employed to create a sophisticated and professional ambiance. It is well-suited for backgrounds in website headers, footers, or sidebars, providing a sense of depth and stability. The color pairs effectively with lighter text colors, such as whites or creams, to ensure readability and visual appeal. It is frequently used in the financial, technology, or corporate sectors to convey reliability and competence. Additionally, Rhino can be incorporated into charts and graphs to represent data sets, particularly when differentiating between various categories or trends. Its dark nature also makes it a good choice for dark mode themes. It also works great as a color for buttons.

• Interior Design

  In interior design, the hex color #303860 (Rhino) can be utilized to create a calming and elegant atmosphere. It is often employed as a wall color in bedrooms or living rooms to evoke a sense of tranquility and sophistication. The color pairs well with natural materials, such as wood and stone, as well as metallic accents, such as gold or silver. Furthermore, it can be used in furniture upholstery or decorative accessories to add a touch of refinement to a space. Accenting with brighter colors like mustard yellow or teal can create a striking contrast and prevent the room from feeling too somber.

• Fashion

  In fashion, Rhino (#303860) can be utilized to create elegant and understated looks. It is often used in evening wear or formal attire to convey a sense of sophistication and style. The color pairs well with metallic accessories, such as silver or gold jewelry, as well as luxurious fabrics, such as silk or velvet. It can be used as a background color for prints as well. Furthermore, it can be incorporated into outerwear, such as coats or jackets, to add a touch of refinement to an outfit. For a more casual look, consider pairing with lighter denim or earth-toned accessories.

Complementary color

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