Astronaut
General Information about #303770
The hexadecimal color #303770, often referred to as 'Astronaut,' is a dark, muted shade of blue-violet. It's composed of 18.82% red, 21.57% green, and 43.92% blue. In the RGB color space, it is relatively low in red and green, contributing to its cool and calming nature. In the CMYK color model, it consists of 57% cyan, 51% magenta, 0% yellow, and 56% black. This composition indicates that it would need significant amounts of cyan and magenta inks to be reproduced accurately in print. The color is often associated with feelings of stability, trust, and intelligence, making it a popular choice for corporate branding and professional designs.
The color #303770, also known as Astronaut, presents some accessibility challenges, particularly when used for text or interactive elements. Its relatively low luminance value of approximately 15 cd/m² means that sufficient contrast with background colors is essential to ensure readability and usability. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is required for normal text and 3:1 for large text to meet AA compliance. When pairing #303770 with lighter backgrounds, it's crucial to verify that these contrast ratios are met to accommodate users with visual impairments. Using color contrast analyzers can help in making informed decisions. Also avoid using this color as the sole means of conveying information.
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Applications
Web Design
In web design, #303770 can be utilized for creating a sophisticated and professional aesthetic. It can be used for website headers, navigation bars, or as a background color for specific sections to draw attention. Furthermore, it can serve as the primary color for call-to-action buttons on websites that cater to a professional audience, such as consulting services or financial institutions. The color evokes feelings of trust and stability, which are essential for those websites.
Fashion Design
#303770 could be applied in fashion design for evening wear or formal attire. The color's depth and richness make it suitable for creating elegant and timeless pieces. It can be used as the main color for dresses, suits, or as an accent color for accessories such as scarves and handbags. The color adds a touch of sophistication and refinement to any outfit, making it a popular choice for special occasions and high-end fashion.
Interior Design
In interior design, #303770 can be used to create a calming and sophisticated atmosphere. It can be used as an accent wall color in a bedroom or living room, or as the primary color for furniture such as sofas and chairs. When paired with lighter colors, such as white or beige, #303770 can create a sense of balance and harmony. Its ability to evoke feelings of peace and serenity makes it ideal for bedrooms and study rooms.