Martinique
General Information about Martinique (#30374D)
The hexadecimal color #30374D, commonly known as Martinique, is a dark, muted shade of blue-gray. In the RGB color model, it is composed of 18.82% red, 21.57% green, and 30.2% blue. This composition results in a color that conveys a sense of calmness, sophistication, and stability. Martinique is often associated with professionalism and reliability, making it a popular choice for branding and design applications where these qualities are desired. Its subtle nature allows it to blend well with a variety of other colors, providing a versatile base for creating harmonious color palettes. The color belongs to the cool color family, which is a frequently used color family in corporate designs.
The color #30374D, also known as Martinique, presents some accessibility challenges, particularly regarding contrast. When used as text against a white background, it may not meet WCAG (Web Content Accessibility Guidelines) AA standards for contrast ratio, which requires a ratio of at least 4.5:1 for normal text. This means that users with visual impairments might find it difficult to read. To improve accessibility, consider pairing it with lighter colors for text or using it for larger text elements where the contrast requirements are less stringent. When using it as a background, opt for significantly lighter text colors to ensure readability for all users. Tools like contrast checkers can help evaluate the specific combinations and ensure they meet accessibility standards. Also, avoid using color alone to convey important information; always supplement with text or other visual cues.
Shades
Digital Color Formats
Alternative colors
- #4f5b66
A slightly lighter shade of gray-blue that provides better contrast against white backgrounds while maintaining a similar aesthetic.
- #222831
A darker shade that can be used for backgrounds when pairing with light text to ensure sufficient contrast.
- #008080
A vibrant teal can add a pop of color and improve the design while ensuring good contrast.
Applications
Website Design
Martinique (#30374D) can be used to create a sophisticated and calming atmosphere in website designs, particularly for sites related to technology, finance, or consulting. Its muted tone provides a professional feel without being overly harsh. It can be effectively combined with lighter grays or off-whites to create a balanced and accessible user interface. Use it for headings, backgrounds, or accents to establish a consistent and modern visual identity, and for the general brand identity on social media. The quiet nature of the color makes it suitable for applications needing a subdued but strong brand presence.
Interior Design
In interior design, Martinique can serve as a versatile neutral. Use it on walls in living rooms or bedrooms to create a serene environment. It pairs well with natural wood tones, metallic accents, and soft fabrics to create a balanced and inviting space. This color also works well in kitchens and bathrooms, especially when combined with white or light-colored tiles and fixtures. It is well suited for creating a modern, minimalist aesthetic.
Fashion Design
In fashion, Martinique can be incorporated into clothing designs for a subtle and elegant look. Use it for outerwear like jackets or coats, or as a base color for dresses or skirts. It pairs well with other neutral tones like black, white, or gray, and can be accented with pops of color like mustard yellow or deep red. The color is very versatile and is perfect for semi-formal occasions. Martinique is also a good option for accessories like scarves, hats, or bags, adding a touch of sophistication to any outfit.