Rhino
General Information about #303668
The hex color #303668, also known as Rhino, is a dark shade of blue-purple. It belongs to the family of cool colors and carries a sense of calmness, stability, and sophistication. In the RGB color model, it is composed of 19.8% red, 21.18% green, and 40.78% blue. Its CMYK values are 0.51, 0.48, 0, and 0.59. The color is often associated with intelligence, dignity, and authority. It is a versatile color that can be used in various design contexts to create a sense of depth and seriousness. Its subtle nature makes it a good choice for backgrounds and accent elements, providing a sophisticated alternative to standard blues or purples.
The hex color #303668, also known as Rhino, presents certain accessibility considerations, particularly in web design. Its relatively low luminance value indicates that it is a dark color. When used as a background, it requires light-colored text to ensure sufficient contrast for readability. According to WCAG guidelines, the contrast ratio between text and background should be at least 4.5:1 for normal text and 3:1 for large text. Using tools like contrast checkers can help verify compliance. Conversely, using #303668 as a text color would necessitate a very light background. Failure to meet these contrast standards can exclude users with visual impairments, such as those with low vision or color blindness. Careful consideration of color pairings is crucial for inclusive design.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design Background
In web design, #303668 can serve as a sophisticated background color for websites targeting professional or academic audiences. It evokes feelings of stability and knowledge, making it suitable for educational platforms, corporate intranets, or financial dashboards. Using it sparingly for headers or sidebars, paired with lighter content areas, can create a visually appealing hierarchy. When used in charts and graphs, #303668 can highlight important data points, ensuring they stand out without being overly aggressive. The color should be applied thoughtfully to maintain readability and accessibility, considering its impact on the overall user experience.
Interior Design Accent
In interior design, #303668 introduces a sense of depth and calmness to spaces. It works exceptionally well in bedrooms or studies, creating a tranquil atmosphere conducive to relaxation and concentration. The color pairs beautifully with neutral tones like gray or beige, or brighter accent colors such as mustard yellow or teal for a touch of vibrancy. Consider using #303668 as an accent wall color or for upholstery to add a touch of understated elegance. Metallic accents, like gold or silver, can further enhance the richness of the hue. Incorporating natural textures such as wood or stone can soften the color's intensity and create a balanced and inviting environment.
Fashion Apparel
In the fashion industry, Rhino (#303668) can be utilized for elegant and timeless garments. The color is suitable for evening wear, formal suits, or sophisticated outerwear. This color exudes sophistication and can be used as a base color, combining it with brighter colors in accessories or patterns to create a striking contrast. It can also be used in footwear and handbags, providing a touch of luxury.