Rhino
General Information about #303667
The hex color #303667, often referred to as "Rhino", is a dark, muted shade of blue-purple. It belongs to the cool color family and evokes feelings of sophistication, depth, and tranquility. In the RGB color model, #303667 is composed of 19.22% red, 21.18% green, and 40.39% blue. Its CMYK values are 0.52, 0.47, 0, 0.59, indicating a substantial presence of cyan and magenta with minimal yellow. This color is frequently used in designs aiming to convey a sense of professionalism, stability, or mystery. It provides a subdued backdrop that allows brighter colors to stand out, making it a versatile choice for various applications.
The color #303667, also known as Rhino, presents some accessibility challenges, particularly concerning color contrast. When used as a background color, it requires light text to ensure sufficient contrast for readability. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for standard text and 3:1 for large text. This dark hue may not meet these ratios with moderately light colors. Therefore, designers must carefully select text colors, ideally opting for white or very light shades of gray or yellow, to ensure readability for users with visual impairments. Using color contrast checking tools is highly recommended to verify compliance with accessibility standards. Also, avoid using this color to convey crucial information without providing alternative visual cues, such as icons or text labels, to accommodate users with color blindness.
Shades
Digital Color Formats
Alternative colors
- #484f78
A lighter alternative that provides better contrast with dark text, improving readability.
- #3e4472
A similar color with slightly more brightness, making it more accessible for users with low vision.
- #4a5067
A neutral alternative that can be used in combination with #303667 to create a balanced color palette.
Applications
Website Backgrounds
In web design, #303667 can be utilized for creating sophisticated and modern website backgrounds, especially for tech or corporate sites. Its dark and calming tone can provide a professional feel while highlighting lighter content effectively. It is often paired with light text and bright accent colors to create visual interest and a user-friendly interface. Furthermore, this color can be applied to headers, footers, and sidebars to create a cohesive and visually appealing layout, enhancing the overall user experience and brand identity. Remember to use contrast checkers to make sure you have enough readability.
Fashion Design
In the realm of fashion, #303667 can be employed in the design of elegant evening wear or professional business attire. Its deep, muted tone exudes sophistication and can be paired with metallic accents or vibrant accessories to create a striking ensemble. This color is also suitable for outerwear, such as coats and jackets, providing a versatile and timeless look. In textile design, #303667 can be used to create depth and texture, adding a touch of refinement to fabrics and patterns.
Interior Design
In interior design, #303667 is perfect for creating a cozy and intimate atmosphere in living rooms or bedrooms. It can be used as a wall color, complemented by lighter furniture and accessories, or as an accent color in upholstery and textiles. This color is also suitable for home office spaces, providing a calming and focused environment. Its deep hue can be balanced with warm lighting and natural elements, such as wood and plants, to create a harmonious and inviting space. Use the color as a backdrop for brighter art pieces or decorations to create a great contrast.