Rhino
General Information
The hex color #303661, commonly referred to as Rhino, is a dark, muted shade of blue-purple. In the RGB color model, it is composed of 19.22% red, 21.18% green, and 38.04% blue. Its subdued nature makes it a versatile choice for various applications, ranging from web design to interior decor. The color evokes feelings of sophistication, calmness, and stability, making it suitable for creating a professional and trustworthy image. It falls within the cool color spectrum, often associated with intellect and reliability. This particular shade has a subtle depth that allows it to be used effectively as both a primary and secondary color, depending on the desired effect.
The hex color #303661, also known as Rhino, presents specific accessibility considerations for web developers. Its relatively dark hue means that careful attention must be paid to color contrast when used for text or interactive elements. According to WCAG guidelines, sufficient contrast between foreground and background colors is crucial for users with visual impairments. A contrast ratio of at least 4.5:1 is recommended for standard text and 3:1 for large text. Using this color as a background necessitates light-colored text to meet accessibility standards. Tools like contrast checkers can help ensure compliance. Moreover, developers should avoid relying solely on color to convey information, as this excludes users who are colorblind. Providing alternative cues such as text labels or icons is essential for inclusive design. Also, consider the overall visual hierarchy and ensure that interactive elements are easily distinguishable.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design
In web design, #303661 can be used for website headers and footers to establish a professional and calm aesthetic. It works well as a background color for sections containing important information, such as contact details or calls to action, especially when paired with light-colored text. The color can also be applied to navigational elements, such as sidebars or dropdown menus, to create a visually appealing and user-friendly interface. The subdued nature of the color makes it ideal for websites aiming for a sophisticated or serious tone, making it appropriate for business, educational, or governmental platforms.
Interior Design
In interior design, Rhino (#303661) can be used to create a serene and sophisticated atmosphere in bedrooms or living rooms. As an accent wall color, it provides depth and richness without being overwhelming. The color pairs well with natural wood tones and metallic accents like gold or copper, which can enhance the space's elegance. It is also suitable for upholstery, such as sofas or armchairs, adding a touch of understated luxury. In home offices, this color can help create a focused and calm work environment, reducing visual distractions and promoting productivity.
Fashion
In fashion, #303661 can be used as a base color for creating sophisticated and elegant outfits. It works exceptionally well for formal wear, such as suits, dresses, or coats, providing a polished and refined appearance. It can be paired with lighter colors or metallic accessories to create contrast and visual interest. This color is also suitable for accessories like handbags or scarves, adding a touch of understated luxury to any ensemble. Due to its versatility, Rhino is an excellent choice for both men's and women's fashion, providing a timeless and classic appeal.