Rhino
General Information about #303660
The hex color #303660, often referred to as "Rhino", is a dark, muted shade of blue-purple. In the RGB color model, it is composed of 18.82% red, 21.18% green, and 37.65% blue. This combination results in a color that evokes feelings of calmness, stability, and sophistication. Colors similar to #303660 are often used in designs that aim to project professionalism, trust, and reliability. The relative darkness of the color lends itself well to being used as a background or accent color, and it works best when paired with lighter shades to create contrast. In CMYK, #303660 consists of 50% cyan, 44% magenta, 0% yellow and 62% black.
The hex color #303660, also known as Rhino, presents some accessibility challenges, particularly regarding color contrast. When used as a background color, it necessitates very light text colors to ensure sufficient contrast for readability, ideally achieving a contrast ratio of at least 4.5:1 for normal text and 3:1 for large text, as per WCAG guidelines. Conversely, if #303660 is used for text, the background must be a light color. The darkness of Rhino means it will require careful consideration with text and interactive elements to ensure that people with visual impairments can perceive content effectively. Using color contrast analysers is highly recommended to validate that the chosen color pairings meet accessibility standards. Using this color for decorative elements which do not convey any critical information may bypass some accessibility requirements.
Shades
Digital Color Formats
Alternative colors
- #444466
A slightly lighter shade, #444466, provides a bit more flexibility when pairing with darker text, while retaining a similar aesthetic.
- #555577
For better contrast, consider #555577. This provides a more vibrant option while still being easy to read.
- #222244
Using #222244 gives a dark base while not being as dark as #303660
Applications
Web Design
In web design, #303660 can serve as a sophisticated background color for headers or sidebars, especially for websites aiming for a modern or corporate aesthetic. It pairs well with minimalist designs and can be complemented by light fonts for readability. This color choice evokes a sense of professionalism and depth, making it suitable for finance, technology, or consulting websites. Furthermore, it provides a sleek backdrop for showcasing product images or highlighting key content sections, enhancing the user experience with its understated elegance.
Fashion
In fashion, #303660 can be used in evening wear or formal attire to create a sense of understated elegance. It is a versatile color that can be paired with metallic accessories or bright accents to create a unique and stylish look. Imagine a flowing gown in this color, accessorized with silver jewelry, exuding sophistication. It also works well for tailored suits, offering a modern twist on classic formal wear. This color is more muted than navy and can be a great base.
Interior Design
In interior design, #303660 can be used as an accent wall color in living rooms or bedrooms, creating a calming and sophisticated atmosphere. It can be paired with lighter furniture and decor to create a balanced and inviting space. The color works well in studies, creating a place of focus.