Tuna

General Information about #303540

The hexadecimal color #303540, often referred to as "Tuna", is a dark, muted shade of gray. It belongs to the family of neutral colors, known for their versatility and ability to blend seamlessly into various design contexts. In the RGB color model, #303540 is composed of 18.82% red, 21.96% green, and 25.1% blue. Its subdued nature makes it a popular choice for backgrounds, text, and other elements where subtlety and sophistication are desired. Colors similar to #303540 include various shades of gray, charcoal, and slate. This color is frequently utilized in corporate branding, user interface design, and print media to convey a sense of professionalism and reliability. The hex code #303540 ensures color consistency across different digital platforms and applications.

The hex color #303540, often referred to as Tuna, presents some accessibility challenges, especially when used for text. Its relatively low contrast against a white background (or lighter shades in general) can make it difficult for users with visual impairments to read comfortably. According to WCAG guidelines, the contrast ratio should ideally be at least 4.5:1 for normal text and 3:1 for large text. #303540 may not meet these standards against lighter backgrounds, necessitating careful consideration of foreground text color choices. For optimal accessibility, pairing #303540 with a very light color, such as white (#ffffff) or a pale yellow, is recommended, ensuring the contrast ratio is sufficient. Using tools to check color contrast is highly advisable during the design process to ensure compliance with accessibility standards.

Shades

Digital Color Formats

Alternative colors

Applications

• Website Background

  In web design, #303540 serves as an excellent background color for websites with a focus on technology or corporate themes. Its muted tone provides a sophisticated backdrop that does not distract from the main content, allowing text and images to stand out effectively. It can also be used for creating subtle dividers or borders, adding depth and visual interest without overwhelming the user. The color's neutrality makes it easy to combine with a variety of accent colors, from vibrant blues and greens to warm oranges and yellows.

• Interior Wall Color

  #303540 can be incorporated into interior design for creating a calming and modern atmosphere. Use it as a wall color in living rooms or bedrooms to evoke a sense of tranquility and sophistication. When paired with lighter furniture and accessories, it establishes a balanced and harmonious space. It is well-suited for spaces where relaxation and focus are prioritized, providing a serene environment that promotes mental well-being.

• Fashion Apparel

  #303540 can be employed in fashion design for creating versatile and understated garments. Its neutral shade makes it a perfect choice for outerwear, such as jackets and coats, as well as for basic wardrobe staples like trousers and skirts. This color can be easily paired with a wide range of other colors and patterns, allowing for numerous styling options. Its subtle and refined nature makes it suitable for both casual and formal attire, providing a timeless and elegant aesthetic.

Complementary color

Buttons