Rhino
General Information about #303468
The hex color #303468, often referred to as "Rhino," is a deep, muted shade of blue-purple. In the RGB color model, it consists of 18.82% red, 20.39% green, and 40.78% blue. This composition gives it a cool, calming quality, reminiscent of twilight or deep ocean waters. Colors in this family often evoke feelings of sophistication, trust, and stability. In terms of color theory, #303468 falls within the range of cool colors, making it suitable for designs that aim to create a sense of tranquility or professionalism. Its relative darkness means it needs to be carefully balanced with lighter hues to ensure readability and visual appeal, especially when used for text or as a background.
The hex color #303468, also known as Rhino, presents moderate accessibility challenges. Its relatively low luminance contrast against a white background might pose readability issues for users with visual impairments. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for standard text and 3:1 for large text. While #303468 may meet the 3:1 threshold for larger fonts, it's crucial to evaluate its performance with smaller text sizes. Consider using a lighter text color or a darker background to enhance contrast. Tools like contrast checkers can accurately assess the contrast ratio and suggest adjustments for optimal accessibility. Additionally, providing alternative text descriptions for images or elements using this color ensures inclusivity for screen reader users.
Shades
Digital Color Formats
Alternative colors
- #484c80
A slightly lighter shade that improves readability against white backgrounds while maintaining a similar aesthetic.
- #181c50
A darker shade for backgrounds to provide better contrast with light-colored text.
- #585c90
Provides a softer and more subtle alternative, especially for backgrounds where a less intense color is desired.
Applications
Web Design
In web design, #303468 can be used for headers, navigation bars, or as an accent color to create a sophisticated and modern look. Its depth makes it suitable for backgrounds, particularly when paired with lighter text for contrast. The color evokes feelings of trust and reliability, making it useful for websites aiming to establish credibility. It can also be effective in data visualizations to differentiate categories or highlight important information. However, it's important to ensure sufficient contrast with text and other elements for optimal readability and accessibility.
Interior Design
In interior design, #303468 can serve as an elegant wall color in living rooms, bedrooms, or home offices. It pairs well with neutral tones such as gray, beige, and white, as well as metallic accents like gold or silver. It can also be used for furniture upholstery or decorative accessories, such as cushions, curtains, and rugs. The color's calming effect makes it suitable for creating a relaxing and sophisticated atmosphere, promoting focus and concentration.
Fashion
In fashion, #303468 can be used in evening wear, formal attire, or as an accent color in accessories such as handbags, scarves, or jewelry. The color's depth and richness make it suitable for creating a sophisticated and elegant look. It can be combined with other colors such as silver, gold, or emerald green to create interesting and unique outfits. For example, a #303468 dress could be paired with silver heels and a matching clutch for a chic and stylish ensemble.