Rhino
General Information about #303460 (Rhino)
The hexadecimal color #303460, often referred to as "Rhino," is a dark, muted shade of blue-purple. It belongs to the cool color family and exhibits a sophisticated, calming presence. In the RGB color model, it is composed of 18.82% red, 20.39% green, and 37.65% blue. The relatively high blue component contributes to its cool undertone. In the CMYK color model, it consists of 50% cyan, 46% magenta, 0% yellow, and 62% black. This color is often associated with qualities such as intelligence, stability, and depth. Its understated nature makes it a versatile choice for various design applications where a sense of professionalism and trustworthiness is desired. It is often used in corporate branding and website design for companies in the finance, technology, and education sectors.
The color #303460, often referred to as Rhino, presents some accessibility challenges due to its relatively low luminance. When used as a background color, it's crucial to ensure that the text layered on top has sufficient contrast to meet WCAG (Web Content Accessibility Guidelines) standards. A contrast ratio of at least 4.5:1 is recommended for standard text and 3:1 for large text. Lighter shades of text like white, light gray, or even light yellow could be suitable choices. Tools like contrast checkers can assist in verifying compliance. Moreover, consider users with visual impairments, who might find it difficult to distinguish elements with inadequate contrast. Implementing visual cues alongside color, such as underlines or icons, can further improve accessibility. Avoid using #303460 for critical interactive elements without proper contrast, as this could hinder usability for a significant portion of users. Ensuring sufficient contrast not only benefits users with disabilities but also enhances readability for all users, especially in environments with varying lighting conditions.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design
In web design, #303460 can serve as a sophisticated background for headers or sections, especially for websites targeting professional or academic audiences. It pairs well with lighter text and accent colors to create a clean, modern look. Furthermore, the color is suitable for creating graphical elements such as charts or icons, especially when a sense of depth and formality is desired. It could also be employed as the primary color for navigational elements, offering a subtle but distinct user experience. When designing for mobile applications, #303460 can enhance the visual appeal of dashboards and data visualization tools.
Interior Design
In interior design, #303460 can be used as an accent color for walls or furniture, providing a sense of calmness and sophistication. It pairs well with neutral tones such as gray, beige, and white, as well as natural materials like wood and stone. This color may also be used in creating a dark accent wall.
Beauty
This color is used for eye shadow palettes to add a sophisticated look.