Rangitoto
General Information about #303422
The hexadecimal color code #303422 represents a dark shade of green-brown, often associated with earthy tones. In the RGB (Red, Green, Blue) color model, it comprises 19.8% red, 20.4% green, and 13.3% blue. In the CMYK (Cyan, Magenta, Yellow, Key/Black) color model, used primarily in printing, it consists of 3% cyan, 0% magenta, 35% yellow, and 79.6% black. This color, sometimes referred to as 'Rangitoto', evokes feelings of nature, stability, and subtlety. Its low saturation contributes to a muted and calming effect, making it suitable for backgrounds and designs where a subdued aesthetic is desired. It is not the most vibrant color, but its subtlety is what makes it a good color. The color #303422 sits comfortably within the darker end of the color spectrum.
The color #303422, also known as Rangitoto, presents some accessibility challenges, particularly regarding contrast. When used as a background color, it necessitates very light foreground text to meet WCAG (Web Content Accessibility Guidelines) standards for readability. A contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. Using tools like contrast checkers is crucial to ensure sufficient contrast. For individuals with visual impairments, including color blindness, the low luminance difference between #303422 and many other colors can make it difficult to distinguish elements. Therefore, it is recommended to avoid using this color for essential UI elements such as buttons or links, unless accompanied by clear visual cues like icons or underlines. Semantic HTML and ARIA attributes are also important to supplement the color choices, making content accessible to assistive technologies. It's also worth considering that readability can be affected by screen resolution, so testing on different devices is also suggested. Consider offering a high-contrast theme option to improve the experience for all users, especially those with visual impairments.
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Applications
Website Backgrounds
Rangitoto (#303422) is an excellent choice for backgrounds in website designs aiming for a natural, earthy, or rustic aesthetic. Its muted tone evokes a sense of calmness and sophistication, making it suitable for sites related to nature, sustainable living, or organic products. It can be used to create a subtle backdrop that doesn't distract from the content, but rather complements it. When combined with natural textures and earthy fonts, this color can strengthen the overall design and brand identity. Use this color sparingly, as it can become tiring to the eye, when being used on too much elements.
Interior Design Accent
In interior design, #303422 can be utilized as an accent color in rooms designed to evoke a sense of tranquility and connection with nature. It works well in spaces where a calming atmosphere is desired, such as bedrooms or reading nooks. The color can be incorporated through painted walls, furniture upholstery, or decorative accessories like throw pillows and curtains. It also pairs well with natural materials like wood and stone, enhancing the earthy vibe of the room. In conclusion it is a beautiful color to create a calm atmosphere.
Fashion Apparel
In fashion, #303422 can be used to create a sophisticated and understated look. It works well for garments like jackets, trousers, or skirts, especially in fabrics like corduroy or wool. The color can be paired with other earthy tones like browns, beiges, and greens, or with contrasting colors like mustard yellow or burgundy for a more striking outfit. Accessories in leather or natural fibers can further enhance the look. It is best to use the color in an autumn or winter outfit.