Astronaut
General Information about #303377
The color #303377, also known as Astronaut, is a dark shade of blue-violet. It is composed of 18.82% red, 20% green, and 46.67% blue. In the RGB color model, it has the values (48, 51, 119). In the CMYK color model, its values are (59, 57, 0, 53). The hexadecimal code #303377 is commonly used in web design and graphic design to represent this specific color. This color tends to evoke feelings of calmness, trust, and sophistication. It is often associated with professionalism and stability. Due to its dark nature, it is best used with lighter colors to provide sufficient contrast and readability. This hex color can be easily converted to other color models, such as HSL or HSV, for different design purposes.
The hex color #303377, also known as Astronaut, presents some accessibility challenges, particularly concerning color contrast. When used as a background color, it requires light-colored text to ensure readability. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for standard text and 3:1 for large text. Using a color contrast checker is crucial to verify that the chosen text color meets these standards. For users with visual impairments, including those with low vision or color blindness, insufficient contrast can make content difficult or impossible to read. Therefore, careful consideration of color pairings is essential to create inclusive and accessible designs. Avoiding reliance solely on color to convey information is also important, as colorblind users may not perceive the intended message. Providing alternative cues, such as text labels or icons, can enhance accessibility for all users. Testing the color scheme with various accessibility tools and user feedback is highly recommended to ensure optimal usability.
Shades
Digital Color Formats
Alternative colors
- #5a64bc
A lighter shade of blue that provides better contrast against white text.
- #808080
A neutral gray that can be used as a background color with good contrast for both light and dark text.
- #1a237e
A dark navy blue which can provide a different aesthetic while remaining professional and easy on the eyes.
Applications
Web Design
In web design, #303377 can serve as a sophisticated background color for headers or footers. Its deep, calming hue evokes feelings of trust and stability, making it suitable for finance or technology websites. However, it's important to pair it with lighter text colors like white or yellow to ensure readability. It can also be used to highlight specific sections or calls to action on a page, creating a visual hierarchy that guides the user's attention. Furthermore, it can be applied to create custom icons or illustrations that align with the overall brand identity.
Interior Design
In interior design, #303377 can be used as an accent color in bedrooms or living rooms to create a sense of tranquility and relaxation. It pairs well with neutral colors like beige, gray, and white, as well as with natural materials like wood and stone. It can be incorporated through wall paint, furniture upholstery, or decorative accessories like pillows and rugs. In corporate environments, it can be used in waiting areas or conference rooms to promote a sense of professionalism and reliability.
Fashion
In the fashion industry, the hexadecimal color #303377, also known as Astronaut, can be used for elegant evening wear, sophisticated business attire, or unique casual wear. It can be used in dresses, suits, blouses, and trousers to evoke feelings of mystery, sophistication, and professionalism. It can be paired with metallic accessories or other vibrant colors for an interesting pop-up effect. Moreover, this color is good for branding in fashion due to its high-end and luxurious feel.