Rhino
General Information about #303367
The hexadecimal color code #303367 represents a dark shade of blue-purple, often referred to as "Rhino" due to its resemblance to the color of rhinoceros hide. This color is composed of 18.82% red, 20% green, and 40.39% blue. In the RGB color model, it is defined as (48, 51, 103). Its CMYK representation is (53, 51, 0, 60), meaning it consists of 53% cyan, 51% magenta, 0% yellow, and 60% black. This color is often associated with feelings of depth, stability, and sophistication. It can be used to create a sense of calmness and serenity, making it suitable for designs aiming for a professional or elegant look. The color's muted tone makes it a versatile choice for backgrounds, accents, and other design elements.
The color #303367, also known as Rhino, presents some accessibility challenges, primarily due to its dark hue. When used as a background color, it requires light-colored text to ensure sufficient contrast for readability. According to WCAG guidelines, the contrast ratio between text and background should be at least 4.5:1 for normal-sized text and 3:1 for large text to meet AA compliance. For users with visual impairments, including those with low vision or color blindness, inadequate contrast can make content difficult or impossible to perceive. Therefore, it's crucial to use a contrast checker to verify that the chosen text color provides enough distinction against the #303367 background. Additionally, avoid using this color for elements that rely solely on color to convey information, such as links or error messages, as colorblind users may not be able to differentiate them. Providing alternative cues, like underlines or icons, can improve accessibility for all users. Careful consideration of color combinations and adherence to accessibility standards are essential when incorporating #303367 into designs to ensure inclusivity and usability for everyone.
Shades
Digital Color Formats
Alternative colors
Applications
Website Background
Rhino (#303367) can be utilized as a sophisticated background color for websites or applications aiming for a professional or modern aesthetic. Its deep, muted tone provides a sense of depth and elegance, making it suitable for financial services platforms, educational websites, or corporate intranets. When used effectively, it can create a visually appealing and engaging user experience. Complementary colors, such as light yellows or oranges, can be incorporated as accent colors to draw attention to key elements and improve overall usability. Ensure sufficient contrast between text and background for readability.
Interior Design Accent
In interior design, Rhino (#303367) can serve as an accent wall color in bedrooms, living rooms, or home offices to evoke a sense of tranquility and sophistication. It pairs well with lighter neutrals, such as grays, creams, or whites, to create a balanced and harmonious space. The deep hue provides a grounding effect, making it suitable for creating a relaxing and inviting atmosphere. Consider adding metallic accents, such as gold or silver, to enhance the luxurious feel of the space. Use lighting to accentuate the color's depth and richness.
Fashion Design
In the fashion industry, Rhino (#303367) can be incorporated into clothing designs as a primary or secondary color. Its versatile nature allows it to be paired with a variety of other colors, from vibrant hues to muted tones. Use it as a base color for garments, or as an accent color for accessories such as scarves, belts, or handbags. The color can also be incorporated into footwear or jewelry. The key is to balance the color with other complementary colors and textures to create a visually appealing and fashionable look.