Martinique
General Information about #303354
The hexadecimal color #303354, often referred to as "Martinique," is a dark, desaturated shade of blue-purple. It falls within the range of cool colors, providing a sense of calmness and sophistication. In the RGB color model, #303354 is composed of 18.82% red, 20% green, and 32.94% blue. Its CMYK representation is approximately 43% cyan, 39% magenta, 0% yellow, and 67% black. This color is frequently used in design to evoke feelings of tranquility, professionalism, and depth. Due to its low brightness, it's often paired with lighter colors to create contrast and ensure readability. Martinique can be found across various applications, including web design, branding, and interior decoration, where its understated elegance is highly valued.
The hex color #303354, also known as Martinique, presents some accessibility challenges, especially when used as a background color for text. Due to its relatively low luminance, it requires careful consideration of color contrast to ensure readability. According to WCAG guidelines, the contrast ratio between text and background should be at least 4.5:1 for normal text and 3:1 for large text (14pt bold or 18pt regular). When using #303354, it's crucial to pair it with light-colored text to meet these contrast requirements. White or very light shades of yellow or green are often suitable choices. Tools like the WebAIM Contrast Checker can help verify compliance. Insufficient contrast can lead to visual strain and make content inaccessible to users with visual impairments. Therefore, always prioritize accessibility when incorporating this color into web design.
Shades
Digital Color Formats
Alternative colors
Applications
Website Header/Navigation
In web development, #303354 can be effectively used to create a sophisticated and calming website header or navigation bar. Its muted tone provides a professional feel, particularly suitable for businesses in the technology or consulting sectors. To enhance user experience, consider using a light, contrasting color like #FFFFFF for text and interactive elements. For example, buttons can have a background of #FFFFFF with text in #303354 to draw attention while maintaining visual harmony. Subtle animations or hover effects can further improve interactivity and provide feedback to users. The color also serves well in the footer of a website to anchor the design and provide a clear distinction from the main content.
Fashion Design
#303354 lends itself well to fashion, particularly in evening wear or formal attire. Think of a flowing, velvet gown in this shade, accessorized with silver jewelry. The color evokes a sense of mystery and sophistication. It can also be used in smaller doses, such as for accessories like handbags or scarves, to add a touch of elegance to an outfit. In men's fashion, it could be used for dress shirts or blazers, paired with lighter-colored pants or skirts for a balanced look. The color allows for versatile accessorizing, enabling various textures and materials to complement the hue.
Interior Design
In interior design, #303354 serves as a sophisticated accent color for walls, furniture, or decor. Consider using it in a study or library to create a calming and focused environment. It pairs well with natural wood tones and metallic accents. For instance, a feature wall painted in this color can be complemented by light-colored bookshelves and warm lighting. The hue also works well for upholstered furniture, such as a velvet sofa or armchair, adding a touch of luxury to the space. When incorporating this color, it's important to balance it with lighter tones to prevent the room from feeling too dark or overwhelming. Using it in smaller quantities, such as for throw pillows or artwork, is another effective way to introduce the color to a space.