Rangitoto
General Information about #30331A
The hex color #30331A, often referred to as Rangitoto, is a dark, muted shade of green, closely resembling a deep olive or khaki tone. It is composed of 18.8% red, 20% green, and 10.2% blue. In the RGB color model, it represents a relatively low intensity across all three color channels, resulting in its subdued appearance. This color falls into the category of earthy tones and is frequently associated with nature, stability, and understated elegance. It is a versatile color that can be used in various design applications, from web design and branding to interior design and fashion, providing a sense of calmness and sophistication. Its muted nature allows it to blend seamlessly with other colors, making it a popular choice for creating harmonious and balanced visual compositions.
The hex color #30331A, also known as Rangitoto, presents some accessibility challenges, especially in web design. Its low luminance can make it difficult to read when used as text against a white background. According to WCAG guidelines, sufficient contrast between text and background colors is crucial for readability, particularly for users with visual impairments. A contrast ratio of at least 4.5:1 is recommended for normal text, and 3:1 for large text. When using #30331A for text, it's essential to pair it with a very light background color to ensure sufficient contrast. Alternatively, it may be better suited for decorative elements or backgrounds where readability is less critical. Using contrast checking tools during the design process is highly recommended to ensure compliance with accessibility standards.
Shades
Digital Color Formats
Alternative colors
- #4a4d34
A slightly lighter shade that maintains a similar earthy tone but offers improved contrast against light backgrounds.
- #55593d
A brighter color that provides a similar aesthetic while ensuring better readability and accessibility.
- #606447
A color with more saturation and brightness to guarantee better contrast with lighter backgrounds, ensuring readability while retaining a natural feel.
Applications
Earthy Backgrounds and Design Elements
This color is ideal for creating backgrounds or design elements that evoke a sense of nature and tranquility. In web design, #30331A can be used for website headers, footers, or section dividers to create a sophisticated and grounded atmosphere. In interior design, this shade can be used for walls in studies or living rooms, especially when aiming for a calming and nature-inspired environment. Fashion designers may find this color useful for creating earthy-toned garments, accessories, or as an accent color in outdoor or adventure wear. Its subtlety lends itself well to creating a sense of understated elegance.
Branding for Sustainable and Organic Products
Rangitoto is often favored for branding materials of companies focused on sustainability, organic products, or outdoor activities. Its natural and understated appearance aligns well with brand identities that seek to convey responsibility, health, and connection with nature. In marketing materials, it can be used for logos, website themes, and packaging to reinforce a brand's commitment to environmental consciousness. The color evokes feelings of stability and reliability, making it an effective choice for companies wanting to establish trust and a harmonious connection with their target audience.
Relaxing Interior Design
In interior design, Rangitoto can be used for wall paint in living rooms or bedrooms to create a relaxing and nature-inspired atmosphere. It pairs well with wooden furniture and natural textures such as linen and cotton. Additionally, it can be used in decorative elements like cushions, curtains, and rugs to add a subtle touch of earthiness to a space. The color's calming properties make it suitable for meditation rooms, libraries, or any area where a sense of tranquility is desired. It provides a neutral yet interesting backdrop that enhances comfort and relaxation.