Jacarta
General Information
The hex color #303268, also known as Jacarta, is a dark, muted shade of blue-purple. In the RGB color model, it is composed of 19.61% red, 20% green, and 40.78% blue. In the CMYK color model, it consists of 52% cyan, 51% magenta, 0% yellow, and 59% black. This color evokes feelings of sophistication, calmness, and depth. It is often associated with creativity, intelligence, and luxury. Jacarta is a versatile color that can be used in various design applications. Its subtle nature makes it suitable for backgrounds, text, and accent elements. It’s important to note that color perception can vary based on individual differences and monitor settings.
The hex color #303268, also known as Jacarta, presents some accessibility considerations, especially for text and interactive elements. Its relatively low lightness value indicates that it may not provide sufficient contrast against a white or light-colored background. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. Therefore, when using #303268 as a background, it's crucial to pair it with a light color for text to ensure readability. For users with visual impairments, including those with low vision or color blindness, insufficient contrast can make content difficult or impossible to perceive. Tools like contrast checkers can help evaluate the contrast ratio and ensure compliance with accessibility standards. When this color is used for links, make sure the links are distinctively highlighted when focused. This could be achieved using an underline, a background color change or other indicator that does not solely rely on color to convey information.
Shades
Digital Color Formats
Alternative colors
- #404278
A slightly lighter shade provides better contrast against white backgrounds while maintaining a similar aesthetic.
- #202258
A darker shade can be used for creating more depth or for text that needs to stand out against lighter backgrounds.
- #333333
A neutral grey can be used to create a more muted and subdued design.
Applications
Web Design
In web design, #303268 can be used for website headers, footers, or sidebars to create a sophisticated and modern look. It pairs well with lighter accent colors and can be used to establish a sense of depth and visual interest. Also, this color is suitable as a background for large titles or buttons that stand out.
Interior Design
In interior design, #303268 can serve as an accent wall color in bedrooms or living rooms, providing a calming and elegant atmosphere. It complements natural wood tones and metallic accents. The color can be used to create a luxurious and sophisticated aesthetic in a variety of spaces. Combining it with light color furniture improves the perception of the room.
Fashion
In fashion, #303268 can be used for evening wear, suiting, or accessories, offering a refined and understated elegance. It works well with both warm and cool color palettes. Also, it can be paired with vibrant hues for a striking contrast. This makes it a versatile color in fashion design.