Jacarta
General Information about #303266
Hex color #303266, also known as Jacarta, is a dark, muted shade that falls within the blue-purple color range. It's composed of 18.8% red, 19.6% green, and 40% blue. In the RGB color model, it is represented as (48, 50, 102). The CMYK representation is 53% cyan, 51% magenta, 0% yellow, and 60% black. This color evokes feelings of sophistication, calmness, and depth. Its muted nature makes it versatile for various design applications, where a subtle yet elegant touch is desired. Jacarta's hex code makes it easy to use in any digital design platform.
The color #303266, a dark, muted shade of blue-purple, presents some accessibility challenges, particularly when used as a background or text color. Its low luminance necessitates careful consideration of contrast ratios. According to WCAG guidelines, sufficient contrast is crucial for users with visual impairments to perceive content effectively. To ensure accessibility, it is recommended to pair #303266 with significantly lighter colors for text, such as shades of white or light gray. When used for interactive elements like buttons or links, hover and focus states should be clearly distinguishable through color changes or other visual cues. Moreover, providing alternative text descriptions for images and using semantic HTML can further enhance accessibility for screen reader users.
Shades
Digital Color Formats
Alternative colors
- #444677
A slightly lighter shade offering improved contrast, making it more accessible for text and user interface elements.
- #383088
A similar color with higher saturation, it provides a vibrant alternative while maintaining a somewhat dark tone.
- #505286
A lighter color close to #303266, appropriate for backgrounds with dark text, and provides better contrast
Applications
Web Design Background
In web design, #303266 can serve as a sophisticated background color for websites related to technology, finance, or creative agencies. Its dark hue creates a sense of depth and professionalism. When used sparingly, it can also highlight specific sections or call-to-action buttons. However, it's crucial to ensure sufficient contrast with text and other elements to maintain readability and accessibility. Furthermore, this color works well with modern design trends that embrace dark mode interfaces.
Interior Design Accent Color
In interior design, Jacarta (#303266) can be used to create a calming and sophisticated atmosphere in bedrooms or living rooms. It pairs well with lighter shades of gray, beige, or white to create contrast and prevent the space from feeling too dark. This color is well-suited for accent walls, furniture upholstery, or decorative accessories. Consider incorporating metallic accents like gold or silver to add a touch of luxury and visual interest.
Beauty and Cosmetics
In the beauty industry, #303266 can be incorporated into eyeshadow palettes and nail polish collections. It offers a deep, mysterious shade suitable for evening wear or creating a smoky eye look. This color complements various skin tones and can be paired with metallic or glittery accents for added drama. When used in nail polish, it provides a bold and elegant alternative to traditional dark shades like black or navy blue.