Rhino
General Information about #303260
The hex color #303260, often referred to as 'Rhino,' is a dark shade of purple leaning towards blue. In the RGB color model, it consists of 19.22% red, 19.61% green, and 37.65% blue. This color is commonly used in design to evoke feelings of sophistication, mystery, and depth. Due to its dark nature, it's often paired with lighter colors to provide contrast and readability. In branding, it can represent creativity, wisdom, and luxury. Understanding the composition and psychological effects of colors like #303260 helps designers make informed decisions about their color palettes, ensuring that their designs effectively communicate the desired message and aesthetic.
The hex color #303260, also known as Rhino, presents some accessibility challenges, particularly concerning color contrast. When using this color for text or interactive elements, it's crucial to ensure sufficient contrast against the background to meet WCAG (Web Content Accessibility Guidelines) standards. A contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. Using a lighter color for text on a #303260 background, or vice versa, would be essential. Tools like WebAIM's Contrast Checker can assist in evaluating contrast ratios. Consider providing alternative color schemes or a high-contrast mode to accommodate users with visual impairments. Remember that accessibility is not just about meeting minimum standards but also about creating an inclusive experience for all users.
Shades
Digital Color Formats
Alternative colors
- #464880
A lighter shade of purple that offers better contrast with dark text, suitable for backgrounds or accents.
- #383a58
A slightly desaturated version that can be used as a more subtle alternative, especially in large areas.
- #333333
A dark grey that provides a neutral tone, offering versatility and readability when paired with various text colors.
Applications
Website Header/Footer
In web design, #303260 can be used for website headers or footers to provide a sophisticated and modern look. It pairs well with lighter text and can be incorporated into buttons or interactive elements to create visual interest. Ensure the color complements the overall branding and provides sufficient contrast for readability. When used thoughtfully, Rhino can contribute to a professional and user-friendly website experience. For example, it could be used for the navigation bar with white or light yellow text.
Interior Accent Wall
In interior design, #303260 can be used as an accent wall color in a modern living room or bedroom. Paired with light-colored furniture and metallic accents, it can create a luxurious and calming atmosphere. The deep purple hue adds depth and sophistication to any space. You can combine it with white, grey and silver elements to create a elegant space. Furthermore it is a good color for rugs or curtains.
Fashion Apparel
This color is suitable for creating a moody and sophisticated look in fashion. It can be used for dresses, suits, or accessories. Pair it with silver or gold jewelry to enhance the elegance, or use it as a base color for outfits with pops of brighter colors for contrast. It is especially nice for autumn or winter clothes or party outfits.